Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

In an Emergency, How Prepared is Your Dealership?

Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state.  While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these kinds of emergencies.


DealerOn had enough warning before Hurricane Irene (and dodged damage from the earthquake) to ensure our account managers were set up to work remotely if necessary.  That way we knew that all of our customers’ dealership websites wouldn’t be affected, and we could continue to provide the exceptional customer service on which we pride ourselves.  And while we were lucky to avoid damage, many in our area were not, and are still without power.


After a natural disaster, your first priority will obviously be to ensure your friends, family, and co-workers are safe.  But after that?  Here are some things to think about to keep your dealership up and running:


Who is expected to report to work?  What if they can't get there?  What are your leave policies for those without power, damaged homes, etc?


How will you let your employees know if you are open for business?  Does a phone tree exist?  Will you have every employee call you to report their status?


What about dealership customers that have appointments set?  Is your service manager responsible for contacting his/her customers, and a sales manager responsible for contacting theirs?


Taking the time to think about, plan, and inform your dealership staff about these things could reduce a huge headache (as well as save money) after a natural disaster.  As we recently learned ourselves, no natural disaster scenario (or two) is too far-fetched.


How prepared for such an emergency is your dealership?  For those affected by Irene, what steps did your dealership take to get ready?

Views: 39

Tags: Emergency, Prepare


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019


Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service