Automotive Digital Marketing

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I'm sick to my stomach over what all of the "dealer centric" vendors are doing to an unnamed dealership "who has 100,000 plus views of a video roasting them on youtube".

Hey vendors-congrats on supporting the consumer advocate group that is trying to promote their own agenda at the expense of this poor dealer.

By now the dealer has been outed, and I will not contribute, as so many of you have at the expense of the dealer, in order to make yourself look like an "answer bank" on reputation mgt and how important it is not to piss off a customer.........really???...... no you think that a dealer who has invested MILLIONS of dollars in a franchise and a facility needs to see this over and over again? Do you really think that they need to be reminded that customers should be treated properly? I'm pretty sure that all dealers are well aware of this already without all of you "experts" chipping in to drive the crucifixion nails deeper into this poor dealer. One mention by one "expert" is sufficient. Thanks-you're a genius. The piling on is pathetic.

Do you really think that by rehashing this over and over again that anyone other than the consumer advocate group will be served??? Do you really think that any dealer is going to be so impressed with your commentary that they will immediately "sign right up" for your compliance services or social media advice? I assure you that this is not going to happen-in fact the more you talk about it the more a dealer wants nothing to do with you or your company. And do you really think that by reopening this wound on Linked In and Auto Dealer People and Driving Sales and who knows where else, that anyone thinks you are really an expert or have credibility in this industry? It appears as though many of you just needs some additional content for your WordPress blog in the hope that an additional paragraph or two will take you to the next level...PR 1 based on what I have read in most cases...DROP THIS AWFUL DISCUSSION ABOUT THIS POOR DEALER NOW. We get it already...impress dealers with something other than common sense rhetoric. Show us how you can help with a "windshield approach" vs. a "rear view mirror mentality".

Views: 58


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Comment by Keith Shetterly on August 16, 2010 at 11:56am
@ralphpaglia Thanks!
Comment by Ralph Paglia on August 16, 2010 at 11:54am
@ralphpaglia: this is a test
Comment by Ralph Paglia on August 16, 2010 at 11:52am
@Keith - I am going to check into your question on blocking the indexing of back-links... In the meantime, I installed some java script that now hyper links the "@ralphpaglia" whenever the "@" symbol appears so that it is a live hyper link to the indicated Twitter profile... So, when you "@" me, instead of @Ralph please use @RalphPaglia since some guy in Germany got the @Ralph before I could!
Comment by Keith Shetterly on August 16, 2010 at 10:00am
@Ralph: Is there a way here to dead-stick a hyperlink? Do you have something on any of the menus so that we can teach folks to chose that and therefore kill the backlinks to content we don't want to raise in SERP? For example, www. foxnews. com is way for me to do that instead of, but that's for me to remember and type correctly. Thanks!
Comment by J.D. Rucker on August 15, 2010 at 1:20am
Scott - well said. All of it.

We're currently waiting on permission from the dealer to act. Here's the funny part - in my investigations I found that this guy BOUGHT thousands of those views. He is now Tweeting over and over again about how poor little him was able to get 110k views.

I'm assuming he isn't aware that he left footprints the size of Wisconsin tracing back his video activities to March when he first started promoting it. The view count was low until he or the advocate group started using video-count-inflation services to get it up in the rankings.

With their permission, we'll have it off the front page within 3 weeks and will also have the video removed if possible.
Comment by Ralph Paglia on August 14, 2010 at 8:34pm
I did it right after I posted the comment asking about it shown below... It w3ill be interesting to see if blocking the bots and spiders actually works!
Comment by Jim Radogna on August 14, 2010 at 6:14pm
I think it's a great idea Ralph. Anything that slows down radical consumer advocates and plaintiff's attorneys is a good thing.
Comment by Ralph Paglia on August 14, 2010 at 2:41pm

Comment by Ralph Paglia on August 14, 2010 at 2:38pm
To be on the safe side in avoiding any negative impact on a dealer, I have disallowed the Search Engine Robots from having access to: for indexing and search engine results page listings... If anyone believes this to be somehow not the righty thing to do PLEASE TELL ME WHY either publicly or privately with confidentiality assured.
Comment by Ralph Paglia on August 14, 2010 at 2:31pm
Scott - I have never considered, nor claimed that the ADM Professional Community is "My Baby" because the reason for ADM's creation and ongoing existence is to be a place where our community can engage and do stuff online, free from over-handed moderation, censorship or suppliers complaining to publishers because they are an advertiser. I get plenty of complaints from suppliers, organizations and large enterprises, such as Google, GM, NADA, etc., but because this is a "Professional Community" chartered as a non-profit organization, I am able to keep this network free from the advertiser death-grip that plagues several others...

So, in regards to your response, I'll take it as an affirmative, we block the spiders from ADM pages with any dealer-derogatory text, links, images, videos, etc. because our COMMUNITY may think it is advisable...

Which begs the question for other ADM Members... When we have content posted that is potentially damaging to a dealership's business objectives because of text, links, and such that would enhance the SEO of dealer-scamming lawyer hosted content... Should we block those pages from getting indexed by Search Engine Robots and Spiders?

Since the ADM Professional Community is crawled by the Google Bots every 15 MINUTES, many people would argue that we have a responsibility to use good judgment before the next crawl, in about 11 minutes...

Should we adopt the blocking of robots from objectionable content as a community principle??

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