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IM@CS Brings The Fourth Round Of The Poker Tournament To DrivingSales Executive Summit in Las Vegas

Auto industry leading dealers, vendors, speakers and more will descend on The Mirage Hotel and Casino this Sunday, October 9 for a fun-filled evening of competition during the third DSES event


Los Angeles, CA and Las Vegas, NV  October 4, 2011 --
Interactive Marketing And Consulting Services (IM@CS) is pleased to announce the fourth edition of IMACSWEB Poker (#imacswebpoker) coming to Las Vegas at the opening of the DrivingSales Executive Summit (#DSES). The latest installment of the automotive industry poker tournament will take place on Sunday, October 9 at The Mirage Hotel and Casino, just up Las Vegas Boulevard from the DSES event which runs October 9-11 at Bellagio Resort. Invited guests will participate in a twist of competitive spirit amongst car dealerships and leading industry providers and professionals around 9:00p in a private poker room.

Last April's winner in Orlando at the Automotive Marketing Boot Camp was Brian Pasch of PCG Digital Marketing, followed by Mitch Gallant of Capital Ford in Regina, Saskatchewan. The new round of poker camaraderie is co-sponsored by PCG Digital Marketing, dealerSPARK, AutoFusion, GetAutoAppraise, CarGigi and Dataium, with possibly more product sponsors announced at the event Sunday night.

Guests will be participating for a multi-place cash pool as well as other special prizes just for dealerships in attendance. "After three successful poker tournaments, this should be the event to be at for everyone attending the massive round of automotive digital marketing events happening back to back to back in Las Vegas" announced Gary May, President and Founder of IM@CS. "We've had people asking about the details for this event over the past month, wanting to be sure they participate!" added May.

"As awareness and adoption of digital marketing strategies grows for the small percentage of automobile dealerships committing resources and budgets, it is important to recognize them and provide a platform that allows businesses to share ideas as well as learn about what is available to them. DrivingSales and their Executive Summit are truly leading in the efforts to bring car dealerships and vendors forward together" stated Gary May along with Jared Hamilton, Founder and CEO of DrivingSales.

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About Interactive Marketing and Consulting Services:
IM@CS was formed in September 2007 to assist car dealerships, manufacturers, service providers and automotive portals in leveraging best practices to grow their businesses. With a team that brings over ten years' experience in the automotive online space and more than 30 years of automotive retail and marketing experience, IM@CS continues to lead with innovative and creative solutions tailored to each client's needs. Specialties include business management consulting, eCommerce setup, branding, social media, business development, group/forum speaking and sales coaching.

IM@CS works with some of the most progressive dealers in the United States and Canada in addition to running and supporting OEM/dealer education and certification programs. Over the past four years clients of the progressive consulting company have realized real gains in both their tangible sales and online brand as well as practical knowledge of the online space, allowing businesses to adjust accordingly to the dynamic conditions present today especially with regard to cost management and accountability.

DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property (, the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (, an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.


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