Automotive Digital Marketing

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If you're interested in making money when is the best time to start?

Suppose one morning at the daily salesmeeting the high and almighty auto dealer took the stage and announced that he was going to give a $10,000.00 cash bonus for every car sold and delivered today. How many people in the room would sell a car that day? It would be the biggest day in history. Well, what would you do different that you didn't do yesterday? I have to believe you would greet that customer enthusiastically like it's the only person you're going to speak to. You'd get them to like you, ask them questions, listen to what they say, take control, and have them eating out of the palm of your hand. This would be followed by a "million dollar" presentation and a "million dollar" demonstration with a firm commitment to do business today. If at any time you came across any hurdle every manager in the store would become involved to help.
Am I pretty close or spot on? With that focus, that laser beam focus you would not be denied a car deal. We all know that bonus will not happen but the point of this is, remember why you came to work today. We as salespeople, if we put all our energy and focus into what we've been trained to do and do it right we cannot be denied.
Sell Something !!

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Comment by MERLE SIMPSON on December 17, 2009 at 7:28am
Lori, you are not going to believe what the bank said. They said,
SELL EM ALL. Yea Baby!!!!
Comment by Finney on December 16, 2009 at 8:13pm
Hey Merle... The banks is on the phone. What did they say?

Comment by Josh Hixon on December 10, 2009 at 3:23pm
Maybe if you do that million dollar presentation EVERYTIME a $10,000 bonus might eventually just sound like peanuts. You will be selling more cars than ANYONE in your dealership, your region and possibly the country. Think of the bonuses you would get from the manufacturer and better career opportunites will open up. That Million Dollar presentation should be done EVERYTIME you have a chance to talk with a customer. If they don't see the value in your product they WILL buy the same product from someone that creates that value!

Good post Merle!

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