Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.
Being verified as a local business is great for the search results, but it's little more than a solid spot in the digital Yellow Pages. The Internet allows for a lot more than simple contact info - it allows for personality. Take a look at the screenshot above, for example.
Running a simple search for Holiday Automotive brought up the dealership, as it should, but it also brought up a noticable little box of Google+ content. If a prospective customer looks over and sees that, they don't see an ad, or "click here now!" - They see something interesting, instead. "A vintage car? Awesome! Oh, that's neat, I didn't know that."
Quite possibly the single greatest thing about that simple little box, is that it shows up whether the user is signed into Google or not. It's simply a part of Google Search - and that's a big deal.
It's a big deal because, while not everyone has an account with Google, most people use it for their online searching. If you've got added bits of "flare" available to use, why not use them?
Fact is, a business needs to get set up on Google to show up properly in searches, and be associated in Maps and Local. That then brings with it reviews - so people can use Google as a public way to either extol your virtues, or warn others away from you (accountability is very real on the Internet, after all). With those things happening, you'd be seriously handicapping yourself by not taking advantage of the social bandwidth that Google+ provides, and posting there.
What you post there is entirely up to you - but keep personality in mind while going about it. These posts pop up right next to your business listing, and already have your name emblazened across them. It may be nice, as it is in the examples above, to make sure that it's something that isn't simply repeating the name of your dealership again. Brand recognition is a great place to start, because it's the brand that people want!