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If You Think You can Ignore Google+ Forever - You're not Paying Attention!

Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.

A Hefty Dose of Personality.

Being verified as a local business is great for the search results, but it's little more than a solid spot in the digital Yellow Pages. The Internet allows for a lot more than simple contact info - it allows for personality. Take a look at the screenshot above, for example.

Running a simple search for Holiday Automotive brought up the dealership, as it should, but it also brought up a noticable little box of Google+ content. If a prospective customer looks over and sees that, they don't see an ad, or "click here now!" - They see something interesting, instead. "A vintage car? Awesome! Oh, that's neat, I didn't know that."

Google+ Shows Up for Everyone.

Quite possibly the single greatest thing about that simple little box, is that it shows up whether the user is signed into Google or not. It's simply a part of Google Search - and that's a big deal.

It's a big deal because, while not everyone has an account with Google, most people use it for their online searching. If you've got added bits of "flare" available to use, why not use them?

Fact is, a business needs to get set up on Google to show up properly in searches, and be associated in Maps and Local. That then brings with it reviews - so people can use Google as a public way to either extol your virtues, or warn others away from you (accountability is very real on the Internet, after all). With those things happening, you'd be seriously handicapping yourself by not taking advantage of the social bandwidth that Google+ provides, and posting there.

What you post there is entirely up to you - but keep personality in mind while going about it. These posts pop up right next to your business listing, and already have your name emblazened across them. It may be nice, as it is in the examples above, to make sure that it's something that isn't simply repeating the name of your dealership again. Brand recognition is a great place to start, because it's the brand that people want!

Views: 566

Tags: Google+, media, seo, social


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Comment by Cecil Helton on February 20, 2014 at 5:09pm

Google has taken a step-by-step approach to their social media projects and there's little doubt G+ has come a long way in a short time. Ignore it and you'll face peril. 

Comment by Louie Baur on February 18, 2014 at 8:22am

AJ - Love the blow up gorilla in the room reference man!

Comment by Aj Maida on February 18, 2014 at 8:10am

So absolutely important. We all are (I hope) paying attention to Social Signals in search and Google is the king of search so you sure should be paying as much if not more attention to your Google properties as all the others!!! Especially Google +...soon to be the big blue blow up gorilla in the room!!!

Comment by Louie Baur on February 17, 2014 at 6:52pm

Mathew Rogers -  The possibilities are endless with google. I am glade that are taking their time with plus!

Comment by Matthew Rogers on February 17, 2014 at 5:32pm

Great point here Louie, G+ is definitely a future heavy-hitter with all the new integration! Businesses should absolutely make use of it.

Comment by Louie Baur on February 17, 2014 at 11:51am

Thanks for the support Mathew!

Comment by Mathew Koenig on February 17, 2014 at 10:21am

Great post Louie. I'm a G+ fan and have been letting my friends know that G+ is critical to their marketing strategy in the future (and now) so I'm totally sharing your post now for them to see that I'm not just a google-a-holic :)

Comment by Louie Baur on February 17, 2014 at 7:22am

Thanks Ralph - It is going to be an a very exciting year for G+ for sure!

Comment by Ralph Paglia on February 17, 2014 at 4:50am

Good guidance Louie... I definitely do not ignore Google+ but your article is going to cause me to pay even more attention to this social network.

Comment by Louie Baur on February 16, 2014 at 9:33pm

Tom -  I agree. From a social media perspective I am going to just be watching and updating our clients G+ pages but I agree that you probably want maps, places, youtube and blogger updated as well.

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