Automotive Digital Marketing

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If It Smells Like S*** and Feels Like S*** and Tastes Like S*** Then...

I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill ( chimed in with advice on how to get Google Reviews to stick.


Ryan Leslie picked up on Matt's statement that shot up a red flag to Ryan and to me as well:


"Here's a few tips we give our clients when submitting reviews for and in behalf of customers:"


So I did some research on the Rank Boost websites, and here is the page I found:



Does this sound like another Reputation Management "scam" that will get businesses in trouble?  Should you stay away from this service?


Take a minute to read the terms of service from sites like Google+, Yelp, or Dealerrater.  What you might find is that reviews are to be posted by the actual consumer and not a filtered proxy agent.  

Any company that takes reviews posted on their own "form" and then filters and posts to third party sites, as a consumer, from different IP addresses, is a BIG RED FLAG!!  Is this legit?  You have to decide for yourself.


I think it is time to start exposing any companies that violate TOS policies that can get dealers in trouble.


What do you have to say on this matter?   Does this service stink?



Brian Pasch, CEO

PCG Consulting


Views: 644

Tags: Online Reputation Management, Rank Boost, autos, rank-boost, reputation management, review boost


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Comment by Keith Shetterly on November 26, 2012 at 8:44pm

Brian, I and Jim Radogna had an article in Wards on reviews that lines up with your concerns:  You would not BELIEVE the hateful email Jim and I received from a (different) "on behalf of" review company.  The person was, well, just SURE that Jim and I had some review system that we were hawking (we do NOT) and that it was impossible for anyone to see it the way the article presents it.  Unless that person had an AGENDA.  And TOS arguments were disregarded as ridiculous as "everyone" does it.  Blah blah.

"On behalf of" reviews are AT LEAST TOS VIOLATIONS OF EVERY MAJOR REVIEW SITE.  Are they "paid" advertising?  I don't know, but why break the TOS anyway and risk it??

Comment by Michael Cirillo on November 26, 2012 at 8:42pm

Wow. Unbelievable.

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