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If It Smells Like S*** and Feels Like S*** and Tastes Like S*** Then...

I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill ( chimed in with advice on how to get Google Reviews to stick.


Ryan Leslie picked up on Matt's statement that shot up a red flag to Ryan and to me as well:


"Here's a few tips we give our clients when submitting reviews for and in behalf of customers:"


So I did some research on the Rank Boost websites, and here is the page I found:



Does this sound like another Reputation Management "scam" that will get businesses in trouble?  Should you stay away from this service?


Take a minute to read the terms of service from sites like Google+, Yelp, or Dealerrater.  What you might find is that reviews are to be posted by the actual consumer and not a filtered proxy agent.  

Any company that takes reviews posted on their own "form" and then filters and posts to third party sites, as a consumer, from different IP addresses, is a BIG RED FLAG!!  Is this legit?  You have to decide for yourself.


I think it is time to start exposing any companies that violate TOS policies that can get dealers in trouble.


What do you have to say on this matter?   Does this service stink?



Brian Pasch, CEO

PCG Consulting


Views: 757

Tags: Online Reputation Management, Rank Boost, autos, rank-boost, reputation management, review boost


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Comment by Tom Gorham on November 27, 2012 at 7:10pm

Keiiiiith, Christmas is coming.....

Comment by Keith Shetterly on November 27, 2012 at 7:03pm

One to my old principal.  One to my Mom.  One to myself.

Comment by Tom Gorham on November 27, 2012 at 6:12pm

I hope you do Keith!  BTW, gifted???

Comment by Keith Shetterly on November 27, 2012 at 5:24pm

Ha!  Thanks Tom.  I think I ever sold six of those, besides the few I gifted.  I think I'm going to re-light the "3 Laws" series for the holidays.

Comment by Tom Gorham on November 27, 2012 at 5:19pm

Keith, I've got that cup sitting on my desk.  And so do a couple sales staff who I awarded it to!  I'm a believer!

Comment by Keith Shetterly on November 27, 2012 at 4:55pm

:)  Oldie but a goodie!  :)

Shetterly's 3 Laws of . . . Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.
2) Reputation begins with customer service that people must talk about.  If you fail at great customer service and you fail to be talked about positively, you are going to fail at great reputation.
3) Reputation is something you own as far as responsibility, but your customers always own it as far as content--it's what they say, not you, that is your reputation.
Comment by Tom Gorham on November 27, 2012 at 4:46pm

Ryan Leslie,  Thank you for the paraphrase.  I'm sure it's very close to what I wrote in that earlier post.  As always, I appreciate your knowledge, passion and ethical insistance in Reputation Management.

I stated in my latest post, From the Trenches - Let's Get Personal, the following:  "If outside companies offer a dealer tools to track and measure their online reputation, that is for the good of all.  But dealers cannot and should not put their reputations into other’s hands."

I applaud your conviction that, "You CAN'T outsource YOUR Reputation!"  Thank you!

I am always amazed and appalled that dealers who consider themselves so savvy, could fall for such contrivances that put their most important asset at risk.

And Nancy Simmons, "No S***"!  I'm a fan!

Comment by Jim Canto on November 27, 2012 at 12:46pm

Snake oil anyone?  (I'm not sure who is worse... the seller or the buyer)

Comment by Nancy Simmons on November 27, 2012 at 9:24am
I really enjoyed this article, but having a hard time getting past the image... I have coined the acronym "NO S***", which stands for New Order.... Synergy Honesty Integrity and Transparency! I think it applies here!
Comment by Edwin Sanchez on November 27, 2012 at 8:05am

It just shows some spend more time trying to buck the system or look for loop holes then just do it right from the start so that it sticks long term.

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