Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

I’m not Anti-Social… but in this case I am.

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.

I started to review this particular dealership’s site and was having a relatively good experience (once I made the chat window go away). They recently upgraded to a responsive design, added a “text sales” feature, and they even use actual pictures for their new cars instead of stock images. Nice! Then I see the social icons in their header. I belt it out again…NICE! They had links to Facebook, Twitter, Google+, and YouTube. I clicked them all. Here is what I found.

Why? You work really hard to drive traffic to your website. Why would you ever want to risk pulling them away to another site that doesn’t enhance their experience with you? Nothing says you have to have these links. You know what happened to me? I clicked on the Facebook icon, scanned their posts for a minute, saw I had notifications and now I was Facebooking instead of reviewing their site. That’s what happens to your shoppers too if you give them nothing of interest to keep them focused on you.

Only have profiles you can manage. Only link to the profiles you manage well. You earned that traffic, give them a reason to stay. Definitely don’t give them a reason to leave.

Views: 93

Tags: Social, Social Media, Social Profiles, Websites

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service