Ladies and gents, Facebook is something to take notice of! I recently read a blog article that gave me some interesting facts and figures. Here’s the summary:
* Facebook accounts for 4% of all time spent online.
* Facebook is growing at over 250,000 new users PER DAY!
* Facebook has more than 53 million active users
* Facebook’s fastest growing demographic consists of users 25 and older.
To read the full articles with more facts, please check out these articles from the Inside Facebook and Hubspot blogs.
Those are a lot of eyeballs! Now the question is, how do you jump in and leverage Facebook for your business?
First thing to remember is that Facebook is one way to connect with people that you personally know. These people are friends, family and classmates at first. Please keep this in mind when you’re putting a social media strategy in place. The last thing you want to do is spam the people you are friends with (and want to stay friends with)!
Build a Facebook page for your dealership. Why a Facebook fan page and not a group? The Search Engine Journal wrote an article on that very topic that can be found here, but it boils down to better analytics tracking tools, availability to non-Facebook users, being searchable on the web and giving a more professional impression overall. You can find guidelines to building your fan page here.
Add video, discussion topics and pictures. Fill out your page and pay attention to how it comes across to your customers. Take time to see what other fan pages have done. Learn from the industries around you!
Once you have your page set up, get your contacts involved to get the ball rolling. Write a note and tag your friends in it. Ask them to become a fan your page if it’s interesting and ask for a referral to their friends if your page is useful.
Ask for suggestions. A Facebook fan page is just another medium that you can get feedback from. Ask your fans for opinions, ideas or tweaks to your online communication strategy and implement the suggestions they give.
Keep your fan page current. A fan page is a great way to keep the public informed about sales you might be having, new vehicles you have listed and anything else you would like to broadcast!
Keep learning! The funny thing about the web is that it’s always changing, developing and growing. With these developments, there will be new Facebook marketing strategies, new people to reach, new markets to jump into. Facebook is a great tool, and in order to use it well, you will need to stay informed of those changes.
That’s what I’ve got for now. If you have questions, comments or concerns, please let me know! I’d be happy to help in any way I can!