Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

How to Take Advantage of the New Facebook for iPhone Check-in Feature for Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly useful for business owners: the ability to check-in at actual events.

 

Checking-In to Events

Along with bug fixes and other new features, Facebook for iPhone now allows users to check-in to events, rather than just locations as was previously the case. To check-in, users must first accept the invitation by saying “Yes” to the RSVP then they must also be present at the same time and venue that is indicated in the event invitation. Once they are checked-in, users can see the other guests who are also at the event. For example, now a user can check in at XYZ Dealership’s “Car Show For Charity” event; and by doing so spread the word to all their friends that not only are they at XYZ Dealership, but also that there is an event going on, and the user is there.

 

Organize Automotive Marketing Events
Event check-in can bring auto advertising to a whole new level by utilizing connectability and social interaction to connect to your potential customers and promote your dealership. You can easily organize an event- sales, car-related, or philanthropy- send out invitations on Facebook and dcreate a buzz leading up to it as people accept invitations as well as the day of the event as those same people check in to the event.

 

Also, with  Facebook for iPhone, you can plan activities throughout the event and post them to engage your guests, encourage audience participation and create a call to action to a checked in users network. You can also keep tabs on how the event is being perceived by seeing what people are saying on Facebook, running opinion polls or surveys and obtaining real time responses, and interacting directly with attendees.

Views: 7

Tags: ad, agency, apps, automotive, car, dealers, dealerships, facebook, for, marketing, More…mobile, social

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service