Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
How to Setup Your Dealerships’ Pinterest Business Page
I think its safe to say that in the past couple of months Pinterest has been working diligently to increase their status as a powerhouse contributor to the social media community, with the release of the verification of Pinterest accounts, the introduction of the secret boards, and now we have the ability to create our very own business page. This leads me to believe that Pinterest is taking the appropriate steps to solidify themselves as premier social media destination and take their set next to the likes of Facebook, Twitter, and LinkedIn.
Not to long ago Pinterest was warning us that they would not tolerate self-promotion and that constant spamming of your business would be prohibited, so the million-dollar question is this, “What does the creation of Pinterest Business pages mean for business owners and specifically for automobile dealers?” I can tell you what it means, it means that Pinterest has finally realized and acknowledged that it was time to help business’s increase their market share.
Pinterest Is On The Rise!
We all have been witnessing the rise of Pinterest and cannot deny that they are putting up some incredible numbers. Research firm comScore reports that the site grew to 26.7 million unique visitors last month, up from 3.3 million in October of last year. This type of growth has left businesses foaming at the mouth, and more importantly has opened up a new avenue for car dealers to promote their brands online.
In a bold move that indicates Pinterest is finally leaving the doors wide open for businesses, Pinterest has officially changed its terms of service and is inviting users to switch their existing accounts to business accounts.
So in a nutshell, if you are already promoting your dealerships brands and services on Pinterest, go ahead and make the switch over to your very own dealership business page. This will allow you to not only be on the cutting edge of a social media broadsword, but will keep you in Pinterest’s good graces by following their new terms of service.
The 3 Main Benefits of Having a Business Account
Verifying your dealerships account allows you to officially link your dealerships website to your Pinterest profile and places the full URL with a glorious red check mark in the front of it in your about section. This helps your dealership be found more easily in search results and is an easy process at sign-up instead of waiting around for an invitation.
Add Special Button and Widgets
Dealers can also add buttons to their own websites to make it easier for their visitors to “pin” items on Pinterest using a “pin it” button or follow their feeds on Pinterest with the “Follow” button.
You could get the buttons before but they were somewhat hidden in the Pinterest “goodies” section. Now dealers are being invited to integrate them along with special “profile” or “board” widgets into their website to increase engagement from pinners and drive more traffic back to their website.
Access Cool New Features
Very similar to Facebook insights, dealers will soon be able to gain access to reports that can help them analyze and understand their customers better. Dealers will also get updates on future products and services to improve their overall usage on Pinterest.
How Does It Work?
First and foremost the new Pinterest Business Page is free of charge and work quite a bit differently than your Facebook Fan Page. The Business Page does not look any different from your standard Pinterest page. There is no enhanced functionality. Other than the fact that your account verification an easy part of your sign-up process, the key difference seems to be that your dealership can enter they full name when registering instead of having to dance around the current first-name-last name format.
Whether your using the site for dealership business or pleasure, there’s no denying that Pinterest is an incredible opportunity for your dealership to enhance brand awareness and increase their market share. In my opinion, that is the most compelling reason of all to get an official business account.
Pinterest itself is very committed to not just informing business about their new feature but helping them get the most out of the site. Pinterest has set up a special page for users to convert their account to a business page, and even highlighted some case studies and provided best pratices and guides on how to take advantage of the new features.
If your dealership is new to Pinterest you will want to head here to set up your brand spanking new Pinterest account.
Now once you have converted or created your new Pinterest Business Page then all you have to do is to agree to Pinterest’s new terms of service and either hit the create account button or convert account button.
It is that simple folks, so what are you waiting for? Go now and convert or create your account. Take advantage of this new way to market your dealership and increase your market share today!