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How to Sell Parts and Accessories on Facebook

How to Sell Parts and Accessories on Facebook

Courtesy of Insignia’s Guest Blogger: Brian Offenberger, President AfterMarketer Club

Selling automotive parts and accessories on Facebook is a lot easier than you may think.

There are several tools and resources that can allow you to transform your company Facebook page into an online selling machine. Here are a couple of resources that you’ll want to consider.


Facebook Offers

Customers interact with businesses on Facebook to BUY things. This isn’t my personal opinion. This is according to a a recent IBM social media study. According to the IBM study, customers are visiting your company Facebook page to find coupons and deals.

One way you can take advantage of this is through Facebook Offers. These are discounts that you can post on your company's Facebook Page for free. Customers can then claim these offers by printing off an email coupon or showing the offer on their smartphone at your store. You can see an example below.

sell accessories on facebook

This is an excellent way to drive sales via Facebook. To find out more about Facebook Offers, I would recommend reading my post “Create Discount Coupons with Facebook Offers” on the AfterMarketer Club Blog

Custom Store Tab

Another great way to sell parts and accessories is by creating a custom Facebook ShopTab. This allows you to directly sell products on your company Facebook page via a custom tab. You can see an example below.

accessories selling FB

It’s an excellent way to showcase and sell your parts and accessories.

In order to use this feature, you must purchase a subscription from ShopTab. They’re reasonably priced. A $10/month subscription allows you to list up to 500 products on your company Facebook page. Installation may require a little programming support if you’re not computer savvy.


To find out more about ShopTab, read my post “How to Sell Products from Your Facebook Page.”

These are my favorite two ways to market and sell automotive parts and accessories on Facebook. At AfterMarketer Club, we’ve used and tested these tools with our clients and have had great results. I recommend that you try them.


Brian Offenberger is Founder and President of AfterMarketer Club, an online digital marketing agency that offers automotive Facebook marketing services as well as other automotive industry marketing services for car dealers, auto repair shops and retailers. You can find out more by visiting For questions, contact Brian

Views: 192

Tags: Accessories, Accessory Sales, Automotive, Car Dealers, Dealership, Fixed Ops, Parts, Parts Marketing


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Comment by Ashley Poag on November 19, 2012 at 4:38am

@ Rebecca and @Ralph glad to add valuable information! 

Comment by Rebecca Happy on October 13, 2012 at 1:13pm
Thanks for spelling out theses is often the tech part that we outsource as well.
Comment by Ralph Paglia on October 12, 2012 at 3:45pm

Along with service department marketing, the use of Facebook as a channel to drive parts and accessories business makes a lot of sense;

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