Automotive Digital Marketing

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Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! 

We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email marketing campaign. Watch for more info!




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Tags: advertising, agency, automotive, blogging, brand, branding, dealership, design, engagement, how, More…instructional, marketing, media, optimization, potratz, sem, seo, social, to, vehicles, web, website, websites


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Comment by Ralph Paglia on July 3, 2016 at 9:37am

Thanks for the great clip containing so much high value info! I was not too surprised by the impact of questions in the subject line, we don't know each other well enough to make the customer do work! One tip you didn't mention, but has dramatically increased customer call back rates from emails sent, is to put the salesperson or BDC rep's personal cell phone number in the subject line... From a smart phone this enable the customer to tap the now live phone number and call without punching a number into the phone's keypad. In some cases, I have seen customer calls from emails sent go up by over 300% by including the sender's cell phone number in the email subject line. Believe it or not, I've listened to sales people tell me they were not going to do it anymore because they were getting too many phone calls from customers! BTW, never put toll free numbers into subject lines (spam filter flag trigger) and using switchboard numbers does not work either... Has to be a personal cell phone that shows the employees name on reverse white page lookup.

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