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Is your dealership getting the most from your Twitter account? Unless you're actively monitoring, the answer is a resounding NO! Monitoring Twitter allows you to drill down and find what users are talking about. The benefit of this is that dealers are able to find people in need of their product or service, right now. No need waiting for them to come to you! If someone is out there tweeting about the fact that they broke down or got a flat tweet them back and send out a tow truck.
For the full story on how you can use twitter to gain more sales and service business today, head over to Wikimotive's blog.