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I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Only enter the address into the address field. That means no directions, no landmarks (turn left at the yellow building), and no descriptions.
Don't hide your address. Google gives you the option of hiding your physical address--don't do it! Google Places wants to be able to show users where you are located on a map, so let them.
Using a tracking number? Stop. Google has officially stated "Types of phone numbers that should not be included are: call tracking numbers and phone numbers that are not specific to a business location."
Don't ignore errors in your account, including a misplaced map pinpoint. Google is notoriously difficult to get a hold of, but don't let that deter you from reporting an error if and when you see it.
A well developed and maintained Google Places listing can be a huge asset for your dealership's online marketing efforts. If you need help with your Google Places account or other aspects of your Internet marketing program, feel free to contact DealerOn for help.