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How to Get Free Email Mail Marketing that Converts Like Crazy

First... Set Up a Free Account With a Company that is White Listed...

There are many email marketing companies that offer free campaigns, but two stand alone as the best.

1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also has the best selection of templates, so you do not have to spend alot of time creating your own.

iContact

2) Constant Contact - Although they come in a close second place, they have an excellent system that insures maximum delivery of all of your emails. Their html email creator is very easy to use, allowing you to create customized emails for each campaign.

ConstantContact


Second... Create Your Email Using Viral Techniques

1) Subject Line - Keep it short and simple to be most effective. Stay away from using subjects lines like "Open Me," "Important," and anything else that is misleading. It should have a few words that tie directly to your message in the body.

Go Deeper...
4 Tips for Effective Subject Lines
15 Rules of Writing Subject Lines


2) Content of Body - Be quick and to the point. People will not bother reading anything that is more than one paragraph long. It should give them a quick taste with a few sentences and then offer the link to click on.

Go Deeper...
Writing Compelling Email Copy


3) Timing - The time and day of the week is very important when it comes to email marketing. On Monday, everyone has a load of email from the weekend to go through so that is the worst day to send. Only the weekend has a worse open rate. Tuesday 11am-1pm CST is the ideal time. This time slot usually catches people coming back from their lunch break when they are not quite ready to get back to work.


Third... Test, Test, and Test Some More

1) Landing Pages - You should have at least 3-5 landing pages testing different sales points. You can have one landing page that has everything on it from the pitch to the form. Another landig page may have a few points on each page, offering for them to click to the next page or buy now.

Go Deeper...
3 Tips for Landing Pages


2) Price Points - This is a big one that most people fail to do, and they end up selling a product at $29 that would have sold just as many units at $39. Test at least 3 price points.

Go Deeper...
Pricing Strategy 101


3) Subject Lines - Although you are keeping an eye on open rates. It is more important to focus on overall conversion. Test at least five good subject line variations.


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Comment by Brian Pasch on October 4, 2009 at 1:55pm
Sarah,

Thank you for starting this thread. I have used Constant Contact for many years with good results although their delivery rates over the past year have actually gone down from some rough measures. Not that there are too many other choices, but we have also started to test: www.verticalresponse.com

I would also add that many dealers often speak about email marketing as "free". In fact, many times I have heard Internet marketing staff say that they will just "send out another email" because it doesn't cost them anything.

Dealers have to understand that their is a cost to build an opt-in email list and sending out too many emails will ruin a good list. In fact, being careless with email content quality is a recipe for higher unsubscribe requests. Too many emails can throw off spam triggers and shutdown an email campaign.

Pay close attention to open rates and I also suggest that a few times a year you send a "text-only" email to see if your vendor provided email platform is setting off consumer spam filters. Often simple text only emails, with one hyperlink to a landing page is a good way to benchmark open rates and click through rates.

So, be careful with how often you email your lists. I would say that dealers who are sending multiple emails a month are on the fast road to burn-out.
Comment by Alan Bechler on September 28, 2009 at 6:58am
Good stuff Sara, I will share with my dealers!
Comment by Clayton R Perry, Sr on September 25, 2009 at 2:06pm
Sara,
Thank You

Clayton Perry
www.abcmailingservices.com
www.321consultants.com

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