Automotive Digital Marketing

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How to Get $495 of Your Registration Fees for 6th Digital Dealer Conference in Las Vegas Reimbursed by ADP Dealer Services

Don’t miss out on the biggest retail automotive e-commerce event of the year!

Get Your Digital Dealer Registration Fee Reimbursed by ADP
And, here's an offer that is ONLY available to ADM Professional Community Members, and Ford-Lincoln-Mercury franchised dealers. If you are an ADM member, and you attend the 6th Digital Dealer Conference in Las Vegas, ADP's Digital Dealer Solutions Group will give you an ADP Credit Voucher for up to $495 of your DD#6 Registration Fees. You must provide proof of ADM membership, and provide proof of payment to Dealer Communications, Inc. for your conference registration fees. The ADP issued Credit Voucher is good towards your FIRST Month's ADP Digital Advertising Program Account Management fee, which is $495... The ADP DA Account Management fee provides dealers with professionally produced animated and/or multi-media display advertising creative and artwork customized with your dealership's logo, as well as a whole slew of additional services and reporting. The $495 Credit Voucher good towards the ADP Digital Advertising program is a great excuse to convince your Dealer, GM, spouse, baby sitter or whoever you report to, that you need to travel to Las Vegas on either Saturday 4/18/2009 or Sunday 4/19/2009 and attend the greatest Digital Marketing Show on Earth! If you are, or work for, a non-FLM dealer, then your maximum exposure to DD#6 Registration Fees is $100 ($595 last minute dealer reg, less $495 digital advertising credit from ADP),

Enroll Online for Free Marketing Research Specific to Your Dealership
If you are a Ford or Lincoln Mercury dealer, go to to enroll for a free Search Engine Ranking Report and Analysis of your dealership's website. For all other dealers, go to and complete the online form to get your no-cost search engine report and analysis along with a proposed digital advertising program startegy for your dealership.

ADP Digital Advertising Provides Access to Real-World Proven Dealer Ad Campaigns
If you have never taken a look at ADP Digital Advertising, then you really should check out the program and all that it offers, and which i have been working on creating for almost 2 years! My objective when I left Courtesy Chevrolet and accepted the Director - Digital Marketing Business Development position at ADP was to take everything me and my team in Phoenix had learned about Search Engine and Display Advertising, build it out and make far better, and then offer dealers all over the USA access to a multi-network, multiple website, multiple search engine program that includes really great advertising creative assets, guidance, management of metrics and campaign optimization for a reasonable cost, and which most individual dealerships could never afford to buy on their own because of each network or website publisher's minimum monthly media buys.

Get the Most Effective Eye Catching, Attention Getting Ads in Automotive Retail

Now, with the proprietary software our ADP Digital Advertising team has created, your store can have exciting attention getting animated Flash based display advertising, formatted in 7 different IAB Standards Compliant sizes. You can also choose from many types of exciting new Click-To-Play Video Ads that leverage the insatiable appetite of consumers for online video content to produce more business for your dealership. ADP places your powerful attention getting ads on thousands of web sites used by in-market car buyers, geotargeted so they only appear when customers who are located in the dealership's primary market area visit the targeted consumer websites. You can see a few examples of ADP's Digital Advertising creative by clicking on the thumbnails to pop them open in their full sized animated glory at

Tap Into the Power of Behavioral Targeted Advertising
ADP offers Behavioral Targeting campaigns for dealers that provide you with the power to show your dealership ads to people who have visited automotive information sites within the past 30 days that indicate they are thinking or planning on buying a new or used vehicle in the near future. This allows you to show your ads to JUST THE QUALIFIED BUYERS in your area when they visit any of over 500 popular national websites.

Get the Benefits of the Virtual Be-Back Bus
ADP can insert targeting pixels into any dealership website, regardless of who your provider is, that allows us to run Retargeting Campaigns placing your ads in front of anyone who has visited your dealership's web site in the past 30 days... This gives you the ability to generate a "Virtual Be-Back Bus" of returning visitors to your web site. ADP has discovered that dealership website Be-Backs behave a lot like Showroom Be-Backs... Repeat visitors to your dealership's web site are far more likely to convert into a showroom visit, a phone call or a completed web form (lead).

ADP Offers the Only Balanced and Budget Optimized Approach to Dealership SEM Campaigns
Unlike our competitors who are overly dependent on Search Advertising revenue in order to make money, and who will burn through a dealer's Search Advertising budget, no matter how much money the dealer allocates.., ADP proactively manages our Digital Advertising dealer budgets so that the least amount possible is spent in order to get the best and most qualified traffic to the dealer's web sites and campaign landing pages or microsites. ADP assesses each dealer's organic search engine ranking, eliminating key words from paid search advertising campaigns and bid lists, when the dealership already shows in the top 4 search engine results for a key word, we will not use the dealer's own advertising budget to compete with that very same dealer's organic and FREE search engine listings... Unlike some SEM suppliers, we will not turn a dealer's free organic traffic into expensive pay per click traffic, just to make a buck when the dealer isn't looking!

Get Your Very Own Digital Marketing Manager without Hiring a New Employee
Dealers who use ADP Digital Advertising have one account manager and a campaign analyst to track and report everything. Compared to signing dozens of contracts that lock a dealer into a set advertising budget by web site, our dealers have only one contract, get a single invoice for all digital advertising from one supplier. Combine this integrated marketing strategy made easy with no long term commitments and no monthly minimum media buys, and dealers using ADP Digital Advertising have access to Internet advertising powerhouses such as Google, Yahoo!, Specific Media, Jumpstart Automotive media, Kelley Blue Book,, eBay Motors, J. D. Power, Consumer Guide,,,, Automobile, Auto, along with over 1,400 other automotive publications online.

Get Access to Multiple Digital Advertising Suppliers without Multiple Contracts
ADP Digital Advertising provides dealers with the ability to move their ad campaigns and online advertising budgets from one network, such as Specific Media or Jumpstart to another network based on performance. Since there are no contracts between the dealership and each network or publisher, advertising and budget allocations can be changed as often as a dealer wants to, without worrying about contracts that lock the dealer into spending money with a specific network or individual web site.

Take advanatge of ADP's Multi-Million Dollar Buying Power
You could say that ADP Digital Advertising is the "Costco" of automotive online advertising! Dealers get the benefits of lower costs from the large national contracts that ADP has negotiated with pricing based on millions of dollars in monthly media buys. You, the dealer, get access to advertising space, geotargeted so you only pay for your local customers to see the ads, professional account and campaign management, and a steady supply of really great advertising creative that is simply not available to dealers from any other digital marketing supplier.

I highly recommend that all ADM members go to Digital Dealer 6, and if you work in a dealership, when you return to work, use your DD#6 registration fee receipt to pay for the first month of ADP Digital Advertising fees.


The 6th Digital Dealer Conference & Exposition will be held at the Mirage, Las Vegas, April 19-21, 2009. The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers, and unlike the NADA Convention and Exposition, every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.

Combined, last spring and last fall, there were almost 1,000 dealership attendees at the 4th and 5th Digital Dealer Conferences… every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.

We expect 70 to 80 exhibitors and are shooting for over 1,000 attendees in Las Vegas this spring, including 500-plus dealership attendees. We’ve done five of these now and have found the right balance of fulfilling both attendees’ and exhibitors/sponsors’ goals.

As such, you need to have your best shot in knowing how to endure, survive and thrive in these tumultuous times. You need to be in front of your competitors in marketing to prospective and current customers. You need to do this in a way that provides ROI. You need to find out what the best in the business are doing. You need to know what the top minds believe is the best way to approach this market. You need to hear from the top consultants and trainers in the industry. You need to see what the leading edge companies have to offer to give you your best shot. You need…the 6th Digital Dealer Conference & Exposition.

Every speaker submitting a proposal to speak at the April event has been instructed to focus their presentation specifically on How to Endure, Survive and Even Thrive in Tumultuous Times. Whatever their knowledge, whatever their experience, whatever their specific expertise…they will be presenting it with the focus on How to Endure, Survive and Even Thrive in Tumultuous Times.

Mike Roscoe
President - Dealer Communications
Conference Chairman

Click Here to Register


About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisors, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds available within the ADM community.

ADM is a great place for Tier 1, Tier 2 and Tier 3 automotive marketing and advertising practitioners, as well as Webmasters, dealer web site managers, automotive software developers and information technology solution designers to get new ideas and stay up to date on the challenges facing retail automotive Internet sales practitioners. ADM serves Automotive CRM and Lead Management suppliers, vendors, application developers and their affiliated sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts that create powerful networking relationships within the auto industry.

Did you know there are now over 2,000 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

Did you know that there are more than 650 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

Did you know that there are over 450 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 460 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

Did you know that there are over 400 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 400 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

> The ADM Professional Community is all about car dealers using the web to generate sales leads and Internet sales. Automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Lincoln, Mercury, Mini, Jeep, Volvo, Saab, Hummer, Cadillac, Buick, Pontiac, Saturn, Lexus, Porsche, Hyundai, Kia, Suzuki, Subaru, Volkswagen and other automotive franchises are ADM's most prolific members. Used car and automotive remarketing professionals will find a treasure trove of data, files, best practices, strategies, tactics and great contacts within the industry available at ADM.

ADM is proud to serve as an online meeting place, networking tool and idea exchange for automotive dealership suppliers and advertising agencies who provide car dealer Internet sales and web marketing solutions, such as ADP Dealer Services, JW Thompson, Zimmerman, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other dealership technology suppliers and vendors.

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Tags: 6th Digital Dealer, ADP digital advertising, Conference, Dealer Services, Las Vegas, Reimbursed by ADP, automotive digital advertising, internet sales and marketing


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Rob Ernst on February 18, 2009 at 9:24am
I'd LOVE to attend this conference but it needs to be closer to the midwest. Also, its hard to "SELL" to management when its in Las Vegas. I DID attend when it was in Nashville, TN because I could drive to it rather than needing a plane ticket and a car rental.

I'd also like to see it with a Sunday start but go thru Thursday noon. I couldn't attend ALL of the sessions that I wanted to attend since too many of them were scheduled at the same time. The extra day would allow me to see more sessions.

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