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When it comes to buying that new car, the vast majority of us will first want to know what kind of cash our old car will bring as a Trade-In. But as Brian Pasch mentioned a few weeks back in his Automotive Marketing Now interview with Michael Jaber, the traditional trade-in appraisal tool is causing enough friction to effectively keep people from traveling all the way through the tool. And as the adage goes, the simpler the better.
Whether it's the online trade-in tool or simply a "Contact Us" form, the KISS method is going to be your best bet. After all, the point of the form is to keep the conversation moving forward, to make people feel comfortable enough to get feet in the door.
So if your forms aren't getting filled out, perhaps one of these bad boys is the culprit:
An example of a clean, simple trade-in appraisal tool is our newest product, Smart Trade, and can be seen in this video: https://youtu.be/PZcXQFZ-IMc
For more automotive marketing advice, check out our "Helpful Marketing Blog": http://advantagedealerservices.com/helpful-marketing-blog/