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Surely, you want your store to be the best one and to represent a part of your inner self. So, these small hints will help you express yourself in an efficient manner.
Find them and love them! Remember, that you create the store not for yourself only, but for your customers as well. Study the moods in your local area. What are people longing for? What food for thoughts can you give them? Collect all the ideas and write them out, then choose something that seems appealing to you. This is how you compromise your target audience.
If you want even better results, then order marketing research. Specialists collect and analyze data of your neighborhood and then provide you with ready-made solutions for the concept. That’s pretty efficient.
People try to hide from mess and frustration around them or they just want to stay in their league as long as possible. Don’t make the interior too ordinary and serious. Even if it’s a tool store, you can add some details which enhance mood and inspire people for house renovation. Of course, for goth makeup stores there’s no need for butterflies and kittens. The romance of death and the dark absurdity of existence are good vibes for such a subculture.
Eco-thinking has been assailing marketing approaches since the previous year and now it is even more powerful than before. You shouldn’t neglect this influential trend. Show your customers that you take care of our nature and make your little contribution to our common endeavor.
Raw wood materials create an image of ecological space. Plants are also welcomed and appreciated. Grass paint may even be used to draw your brand logo. Why not? And a box to dispose of obsolete and expired goods will show others that you are serious about our ecology.
Not only children love stories. People are happy when they can touch something bigger, become a part of someone’s history. We don’t mean that you need to tell fairy-tales to each customer (but this idea has also the right to exist). You may create the story with the help of decor, of course.
Your story starts from your storefront window. This is the first thing a person on a sidewalk sees. And there are a couple of seconds for him to decide whether he comes inside. Well, if you bring more creativity to your storefront decoration, these seconds can become minutes. A person becomes intrigued about what is inside. Isn’t it what you want?
It’s best when your concept becomes hash-tagged, instagrammable and socialized. For that, take care of those people who don’t want to buy anything today, but they would like to hang out at your store.
Put some chairs on a sidewalk, organize some thematic events. It can even be watching documentaries about creating shoes if it’s a shoe store. Or invite an expert to conduct a lecture. These non-obvious things can make your placement friendly and people passing by will obviously notice the atmosphere of action and development around your store. And they may join right away!
The signboards, logo and the brand name should be visible and recognizable. Don’t ignore that part, as it is the core of your concept. Even if it takes too many days to create a brand name, don’t give up! Your mental efforts will be rewarded. Maybe not instantly, but the name which is easy to pronounce and evokes some nice associations is more likely to spread. Eventually, it is a part of your individuality, so show the world who you really are!