Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re posting the wrong concepts to the wrong platforms, you won’t find success. Consider the audience of each of your platforms and generate content for each of those audiences. For instance, Pinterest has a 70% female user base, while Google+ has a 64% male user base; therefore, your Pinterest page should be geared more towards females while Google+ should have more of a focus on male customers.

¨  Move your conversation off of social media.

Engagement and communication on social media is key. Your goal is to increase your conversation between you and your fan base, and to turn this conversation into a sale; you have to move it away from social media and into your dealership. After all, making a sale off of 140 characters would be a challenge for anyone. Once you’ve started a conversation, suggest an appointment or time to continue your discussion on your lot.

¨  Share your content.

You spend endless hours creating content on your social platforms and website, so you should utilize it! Take your content and share it on your social pages. Share your tips, your thoughts, blurbs from your posts, and relate it all back to your website so that all of your readers’ questions are answered.

Do you need more help using social media to convert customers? Contact


Views: 50


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service