Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top manufacturers in our country. The bottom line; I love cars, auto racing, engines and just about anything that has to do with automobiles! Along with these blogs on buying a car will be links to local racing concerns and people who race in and from Phoenix.
In 2003 I had a bit of a physical set back. While I was recovering I decided to return to college. Currently I am attending Arizona State University. I chose to study Social Media Marketing. This seemed like a natural segway to a blog providing information about purchasing the right car for you. The dos and don’ts, what to look for and what to steer away from (pun intended) and the steps to a rewarding and equitable experience.
Let’s face it, the automobile sales industry has never had the best reputation. There have been dozens of jokes (and even movies) made about “used car salesman” and buying a “lemon”. There have been dishonest people in almost every industry, but I think it is fair to say “used car salesmen” have come away with the short end of the stick.
It would be my hope to change that perception. Over the next several weeks I would like to offer you some suggestions as to how to get the best car for the least amount of money. Where to begin from your first step determining what you can afford and how to finance it, all the way through to driving the car you want (and can afford) off of the lot. My goal in this process is to inform, instruct, empower, and protect you. Buying a new or used car can and should be a fun and exciting experience. If you need more information or have a question you can reach me at 4hemimike on twitter or firstname.lastname@example.org
So with that said, let’s begin:
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