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How the Auto Industry is Embracing Social Media



It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is rapidly deploying amazing social media campaigns.

My good friend Muhammad Saleem from Car Insurance Guide put together an amazing batch of Infographics that depict how the five biggest manufacturers are applying social media on a level that few can match. It is through automotive social media that the industry is better heavy. Judging by these graphics, it seems that they may be winning big as well.

First, let's look at...

Automotive Social Media and The Super Bowl


The Big Five

Before drawing your conclusions, take a look at what the five major brands are doing with their social media:

Automotive Social Media Lessons and Takeaways

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Comment by J.D. Rucker on February 19, 2011 at 6:03pm
Thanks Brian, Don, and Ralph. At the OEM level, they're really taking advantage of social media, and we're seeing dealers every day who are getting it, too. Some, in fact, are doing better (IMHO) than the OEMs!
Comment by Ralph Paglia on February 19, 2011 at 4:57pm
I just loooooove great infographics like this far more than makes any type of rational sense!
Comment by DON GRAFF on February 19, 2011 at 12:37pm
JD, I find the flow of information and the use of the graphics to really drive your statement in a clear and understandable all the way from the "How the Auto Industry... to the use of Muhammad's graphics. The inclusion of the big five sites to give comparable information and they show how diverse their approaches are was interesting. One could could a good marketing seminar with what you provided. Thx
Comment by Brian Pasch on February 19, 2011 at 9:50am
Great summary JD.

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