Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google.
IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying harder every year. The automotive industry is no different. Some claim that the car dealership industry might just be the most complex one to apply a successful SEO campaign. Potential car shoppers are much more informed and are doing their own research. Third-party reviews like those on social media and video streaming platforms are everywhere and enable potential customers to get an intimate knowledge on what you may be offering in a short amount of time. With so many dealerships to browse through and models to choose from, people actually only visit a couple of dealerships on average. Which leaves us very little room to maneuver and catch the attention of a potential client. Here are some tips and trick on how to maximise the potential of your SEO campaign.
Car dealerships are more intricate than your regular-run-of-the-mill business. This translates to their online marketing as well. The choices car dealerships are offering encompasses new vehicles from different manufacturers and each of those has got their own categories and models. When it comes to used vehicles, it is a whole new area where dealerships need to operate in. people often come to trade in their older vehicles, especially when purchasing new ones. The range of choices is much greater when talking about used cars because potential clients may come in driving any car from any manufacturer under the sun. Lastly, car dealerships facilitate service departments that offer different repair and maintenance services related to physical, chemical and aesthetic factors. This makes the search bar on a dealer’s website a nightmare to properly implement. So long, we have mentioned three different tasks a car dealership needs to fulfil in order to be competitive. Procurement of new cars, old ones and maintenance. Your SEO campaign needs to encompass all of these activities in a cohesive and streamlined manner. Most dealerships also tend to have multiple venues. Some have separate websites for each of the locations, while others may have one, a unified website that encompasses all of these locations. Often enough, vehicle manufacturers have conditions in their contracts that dictate dealers to have separate websites for their vehicles. These are all the different aspects of SEO one has to take into account when designing a campaign for a dealership. Here are some search optimization strategies one should implement.
A very important form of engagement in modern search engine algorithms consists of multimedia content like pictures, video and audio. When talking about car dealerships, the most important one are obviously pictures. Make sure they are genuine, tell the whole story and are regularly updated. New and used cars need to be seen on your website as opposed to being there in person. The photos do not need to stop there. After a sale has been concluded, try and get photos of happy customers with their acquired vehicles and show them off at Google My Business and other social media platforms. Further, on that note, what is better than posting photos of happy customers? Multiple ones with sound added. The online infrastructure has advanced to the point where it can facilitate video content. You can use this for genuine testimonials from satisfied customers. Videos are a great way to demonstrate the uniqueness you are offering which separates you from the competition.
Another great part of any SEO campaign is the feedback and interaction from the crowd. Online reviews are the make it or break it factor for being successful in any industry. Positive reviews will further convince other potential clients in the type of vehicle they want to buy and the dealership they should acquire it at. Make an active effort to ask satisfied customers to leave reviews on whatever platform you have chosen to display your dealership. Make sure that you are actually responding to those reviews and keeping track and engagement with current and future customers.
Many businesses neglect this portion of their website. It requires a certain amount of effort to constantly be monitoring and responding to user questions with concrete and useful information. The answers need to be promptly addressed in a respectable manner. You can even make your Q&A page open. What this means is that questions can be answered by other users with a ranking system used to distinguish the good advice from the less useful ones. The best course of action is to have a person, rather than a machine, dedicated to watching, moderating, and answering Q&A pages.
It is important for your dealership to make connections with the local public. This can be done in many ways. At least one of your pages should have some sort of a connection that points to what is going on in your community or city. For example, it would do a great service for Perth SEO to point to Local car shows. It is relevant, on-topic and shows that you are aware and actually care about what is going on outside of your dealership.
The SEO bug did not miss the car dealership industry. In order to be seen, we have to compete with the rest for quality, organic SEO. In order to be on the first page of every search query online, try out these tactics. With time and effort, more and more potential buyers will click on your result and will visit your dealership.