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Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.

QR Codes 101

If you’re new to the QR code world, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. Bar codes are linear, one-dimensional codes that can only hold up to 20 numerical digits. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses. The ability of QR codes to connect people with each other and to also link them with multimedia digital content is very useful for businesses and consumers alike.

How Will QR Codes Engage your Customers?

QR code apps are already available for iPhones, Androids, Blackberry and other leading mobile platforms, and some mobile manufacturers are offering native QR code reading software for mobile camera phones.  The barcode is essentially a two dimensional matrix of black modules arranged within a square framework with white background and can contain your businesses URL, discounts, promotions as text, images or embedded features.


You’re probably wondering how this technology can help your business. Well, most people nowadays do much of their research and shopping online, which is now done largely with smartphones such as the iPhone, iPad, and Android devices. Multichoice Apps can create a custom QR code for your business that users of these devices can scan with their camera-enabled phones and link them directly to your website or any media that you choose! All they have to do is scan your QR code and they will be linked to your website or taken directly to your application page in the Apple App Store or Android Market where they can instantly download and install it. There’s no need to tell people to go scour the app stores and look for you – you can bring them to you in seconds with a simple scan!


We can make this technology available for you to use and also explain to you more how it will benefit your business. Contact Multichoice Apps today at and we can get started today!

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Tags: QR, business, code, create, for, grow, with


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