Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
Isn't it amazing how all these cockroaches scatter when you turn on the lights? For years I've been writing and blogging about this pack of self-righteous criminals pilfering through the dealers' data and stealing your customer information to resell and abuse. They called me every name in the book and slandered me. NOW, all of a sudden we're seeing multiple proofs and suspicions spotlighting the blatant criminal activity and suspected activities of these shady vendors disguised as alleged dealer partners.
It's time to intensify the hunt and flush out all of them.Not singling out any specific vendor here BUT aren't we all getting a little sick and tired of Technology Pirates stealing your business while you pay them to lower your profits and defame your good name while all the while they are selling your customer information to other vendors and ultimately selling your customers to the competition?
Whether the customer filled out a form on some alleged Lead Providers page using your inventory as bait, or it was lifted or scraped off of the dealers' websites: When are we as dealers and car people going to rise up as one and say to them ... "Get the Hell OUT of Our Data?"
They're buying and selling your information to each other, reprocessing it and selling it to your competitors and then doing it again to your competitors competitors
AND, As I am About to Prove... Many of Your Manufacturers are in on the Scams. WE need to look at how many manufacturers are reselling Junk Leads mixed in with Organic leads that they know have a Low Closing Ratio? How many Manufacturers are forcing their dealers to take low-percentage leads they bought cheap that only have a close rate of 3.8%? Some Manufacturers middle management is deliberately making a huge profit off of their dealers reselling leads they know are worthless mixed in OEM Website organic leads that have a much higher closing ratio.
None of these vendors is contributing anything to your business you couldn't do yourself without them and redirect the money to profitable things.