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How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it amazing how all these cockroaches scatter when you turn on the lights? For years I've been writing and blogging about this pack of self-righteous criminals pilfering through the dealers' data and stealing your customer information to resell and abuse. They called me every name in the book and slandered me. NOW, all of a sudden we're seeing multiple proofs and suspicions spotlighting the blatant criminal activity and suspected activities of these shady vendors disguised as alleged dealer partners. 

It's time to intensify the hunt and flush out all of them.Not singling out any specific vendor here BUT aren't we all getting a little sick and tired of Technology Pirates stealing your business while you pay them to lower your profits and defame your good name while all the while they are selling your customer information to other vendors and ultimately selling your customers to the competition?

Whether the customer filled out a form on some alleged Lead Providers page using your inventory as bait, or it was lifted or scraped off of the dealers' websites: When are we as dealers and car people going to rise up as one and say to them ... "Get the Hell OUT of Our Data?"

They're buying and selling your information to each other, reprocessing it and selling it to your competitors and then doing it again to your competitors competitors

AND, As I am About to Prove... Many of Your Manufacturers are in on the Scams. WE need to look at how many manufacturers are reselling Junk Leads mixed in with Organic leads that they know have a Low Closing Ratio? How many Manufacturers are forcing their dealers to take low-percentage leads they bought cheap that only have a close rate of 3.8%? Some Manufacturers middle management is deliberately making a huge profit off of their dealers reselling leads they know are worthless mixed in OEM Website organic leads that have a much higher closing ratio.

None of these vendors is contributing anything to your business you couldn't do yourself without them and redirect the money to profitable things.

 

Views: 2753

Tags: .com, AlphaDawg, Automobile, Car, Cars, Data, Dealer, Digital, James, Jim, More…NADA, Sales, Supersystems, Ziegler, dealership, lead, providers

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Comment by Alexander Lau on June 16, 2014 at 7:19am

Hey Jim, a good friend of mine at http://www.metronomelabs.com/products (excuse the website), has a suite of analytics tools. One of the things he does better than most, block bots from being able to scrape inventory content off of websites, such as automotive websites. He works with eBay, etc. on this. I'm going to have him reduce the massive amount of functionality and gear this towards the automotive website business model. 

Comment by Christine Breen on May 6, 2014 at 4:37pm

Cherie,

Hey, my name is Christine over here at Carsforsale.com.  I saw this post and wanted to clarify.  Carsforsale.com does not buy leads from providers.  We would happy to explain more if you want to reach out to our customer service department or our sales department.  We look forward to working with your dealership.  The Carsforsale.com Team!

Comment by Alexander Lau on May 6, 2014 at 11:36am

Interesting, thanks for your comment Jim! Great seeing you at IS20G.

Comment by James A. Ziegler on May 6, 2014 at 11:35am

Exactly Like That and Worse... Alexander Lau... I have reason to know It's about to rain fire on Data Pirates from several government sources. The Federal trade Commission however won't be involved, they have another agenda. 

Comment by Alexander Lau on May 6, 2014 at 11:28am
Comment by James A. Ziegler on May 6, 2014 at 11:27am

Interesting. The fact is that Dealers give consumers a "Privacy Statement" promising NOT to distribute their information, then we turn around scatter their information to the four winds. 

TO MANY third and even fourth parties are carelessly and repackaging and re-purposing info to the point of "Personally Identifiable Information" being accumulated,scraped, and used illegally. 

I am anticipating we will be hearing an announcement in the next two weeks that several Democratic (I'm a Republican BTW) Several Democratic Senators will be sponsoring a Congressional investigation deep into Data distribution amongst third parties vendors in the auto industry.

Comment by Alexander Lau on May 6, 2014 at 11:20am

Cherie, wrong thread sweetheart. :-)

Comment by Cherie Price on May 6, 2014 at 11:13am

I'll agree with you on that, Alex.  Everyone has the RIGHT to face their 'accuser'.  I've been waiting severals days for an apology, an explanation, SOME SORT of communication but have not heard back from them via this site, email or by any other means.  I'm still waiting....I don't normally 'jump the gun' but I DO expect some form of communication from Auto-Rev or I'll be tempted to "go after them" much like Jim nailed Cars.com.  Insofar as AutoRev as a whole, their program seems quite intriguing.

Comment by Alexander Lau on May 6, 2014 at 6:23am

You can buy all the leads or sell the leads to @ http://www.detroittrading.com. If they haven't been shut down, how is it illegal? Just curious, as they seem to provide Yahoo! Cars with their inventory...!?

Comment by Cherie Price on May 5, 2014 at 8:29pm

BTW, when speaking to the rep at Cars.com, I USED THE WORD "SELL"......I did not say lend, borrow or share.  Always make sure of the vernacular you employ when making such statements and/or questions so it doesn't come back and bite you in the $ss................Cher

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