Automotive Digital Marketing

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How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”

What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards? Using the best equipment available allows you to showcase your dealership in the best light. As a dealer you highlight the features of the vehicles that are most up to date. Can a film camera get the job done - job being take a picture of vehicle for use in advertising campaign - answer is yes. However, newer digital cameras, like the Canon 5D Mark II, there is almost instantaneous turn around no need to wait for developing.

With 3D TV’s now available technology is very quickly moving forward. Imagine the possibilities of one day highlighting the speed and precision of a vehicle in 3D. With HD TV’s it becomes very obvious which commercials are shot in HD and which are not. Knowing that your digital automotive marketing agency is using the latest technology is key to keeping your dealership on the cutting edge of technology.

 If you are you looking for an agency that is on the cutting edge of technology and knows the best way to showcase your auto dealership and revamp your automotive marketing campaign, visit this page to see more information and contact us now.

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing


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Comment by Andrew Howells on July 24, 2011 at 9:53am


Running a video technology business, you'd think I'd be in complete agreement with your point about 3D TV. It's true I'm stunned that companies like Panasonic and Sony have launched 3-D consumer cameras; wow, that was quick. Running a live stream with one of these babies to a UK household from a dealership - don't hold your breath, the wires will melt.


I do, however, appreciate your point about digital agencies being upto speed. One filter all dealers should employ - if the agency describes themselves as digital, then bin them in favour of an agency that doesn't differentiate, everything is digital and has been for some time.


Last point. You'd think that quality is paramount when it comes to dealers presenting their own car videos. There are certainly plenty of advocates on the agency side - no surprise there. The truth is their dead wrong. I can show you countless examples over the last two years where some spotty 22 year old has picked up his C It Now camera and done a live presentation to a potential customer. Horrible, ugly, cringeworthy - yet the sales conversion rate is 60%.

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