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A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet.  When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.

Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can also mention you, the dealership, are environmentally friendly.

According to www.energystar.gov:
Buildings achieving a rating of 75 or higher and professionally verified to meet current indoor environment standards are eligible to apply for the ENERGY STAR. Display the ENERGY STAR plaque to convey superior performance to tenants, customers, and employees.

If you don’t want to go that far, discuss with your automotive marketing agency ways that you can highlight the environmentally friendly features of your dealership in your next marketing campaign.

An example - one of our current clients (Preston Automotive Group) won an award for implementing the U.S. EPA’s Design for the Environment (DfE) Best Practices in Collision Repair plus they have this on their website:

Preston goes GREEN
 
We proudly seek to protect the environment by:

Reducing chemical waste through using Waterborne paint, an environmentally friendly substance that produces lower VOC levels
Conserving electricity with energy efficient lighting in our collision center
Recycling the metals and steel we remove from the damaged vehicles. In addition, we recycle our cardboard waste, light bulbs and printer cartridges.  

Each day, we are making steps to become more GREEN. In turn, we can then save our customers’ "GREEN"—they save money as we reduce expenses. This is Preston Auto Body's way of showing our customers and community we are doing our part.

To learn more about innovative new ways to market your auto dealership, visit this page to see more information and contact us now.

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing

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Comment by Jasen Rice on July 5, 2011 at 11:56am
I see this as a big opportunity for dealerships to connect to these loyal buyers. I do have some ideas on this and would like to talk to you about them when you have a chance.

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