Automotive Digital Marketing

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How Do You Track Your Online Spending?

Dealers are finally moving into the 21st century with new technology that makes it easier to monitor and measure the real results their e-commerce departments are attaining all in real time.

Hi guys and gals, I have recently left the retail side of the business to focus on a dream of mine. From the day I took over as the internet director for a great Tampa highline dealership Reeves Import Motorcars, I knew I wanted to help dealers move into the 21st century with technology so they could sell more cars.

Well it has been 5 years since then and I have actually made the leap and would like your feedback. I am now developing and selling a new application to dealers that will help them track every aspect of their e-commerce departments. From expenses to performance all in real time using what we call The Dealer Dashboard.

I know I wish I had an application when I was the internet director. Tell me what you think and what you would like to see. Here are the features: All in real time!

Industry Averages - Compare your spending and closing ratio results to industry averages.
Online Advertising - Is that banner ad on really working? How many leads and cost per lead.
Sponsored Listings - Pay per click spending and results. What's working and what's not.
Lead Providers - Which lead providers are returning the best ROI? Which ones need to go?
Organic Listings - Are you on the front page of Google for your selected keywords? Is your Search Engine Optimization campaign working?
Website statistics - # of visitors, most viewed pages and completed lead forms. Is your website really converting?
Alexa Ranking - Your website rating worldwide. Is your website gaining dominance in your market?
Portals - eBay, Craigslist, AutoTrader and spending & ROI
Social and Viral Marketing - MySpace, FaceBook and YouTube

Do you see value in a product like this? Let me know other features that would make this dashboard valuable.


Zack Powell
The Dealer Dashboard

Views: 49

Tags: PPC, craigslist, ebay, measure, sem, seo, spending, tracking


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