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How do you A/B at your dealership? Or rather, how is your Web Provider doing it?

Just sharing my thoughts on A/B testing. Quick video here, nothing lengthy and worth the watch. Let me know what you think of this strategy!  I appreciate your feedback.

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Comment by Chris Cachor on August 13, 2014 at 11:28pm

Excellent work on the mattford.com site. Really well executed. As far as the A/B testing on dealer sites, I think the best place to focus time is on different call to actions around price or pre-populated lead gen forms. That's seems to be what generates the most response. The data every where else seems flaky depending on the day or week you try it.

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