Automotive Digital Marketing ProCom

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OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.


So, we spend time and money creating all these things.

 

Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search bar?

 

Is their an online tool? Or one that can be downloaded?

 

Thanks

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Comment by Ralph Paglia on January 14, 2011 at 10:43am

Fern,

 

Brian is right on target... Your marketing objectives are far better served with multiple and unique domains, ideally created from popular keywords that reflect the actual content and subject matter of the site itself... And, you do not want to lose what you have already established with your current domain! 

 

I have seen many "SEO Train Wrecks" happen for dealers who either transferred their established domains improperly or redirected them to a site that made the business appear like a "Phishing" scam to the Google Search Indexing algorithms... Resulting in a multiple page SERP ranking penalty.

 

Which brings me back to my automotive digital marketing mantra; "One Website is Not Enough".

 

For example, you may want to consider unique sites and domains for your new Suzuki Sales Department, your used vehicle sales department, and even for service and parts.  I do believe that their should be a primary eCommerce site that represents all your products and services, but for those parts of your business that merit their own area of focus, why not have a unique website that supplements your primary site and provides much more detail, specifications, news, articles and commentary.

Comment by Brian Pasch on January 13, 2011 at 1:34pm
The suggested new domain is a bad idea.  You should have one domain for each brand.  You will not get any exact match benefit from what is proposed.  I would bet that your branding is "Turpin Suzuki" and so why not have "www.turpinsuzuki.ca" or "www.suzukiottawa.ca"  Keep it clean.
Comment by Fern Turpin Jr on January 13, 2011 at 12:47pm

OK, but the new one is too long to be used.  Thats why we wanted to keep using the old one. Should we just use the old one? How much value is the notion of a keyword rich URL?

Comment by Brian Pasch on January 13, 2011 at 12:21pm
Forwarding your aged domain will break all the SEO and link value so it often is better just to create a second site and leave both up.
Comment by Fern Turpin Jr on January 13, 2011 at 7:00am

Google Analytics.. Check.. Using them.. Just need to understand more how to look at the consumer phrases. Do you mean see what I think is missing?

Got an account with chatmeter.  Will look at webposition.

 

Now.. One challenge i have (OK another one).  My domain that I use in all my advertising, etc, is www.turpin.ca  my web provider suggested we "forward" that domain to www.turpinsaabsuzukiottawa.ca as this is more of a keyworld rich URL.  So when i do all my testing, what domain do i check? www.turpin.ca or www.turpinsaabsuzukiottawa.ca ?

 

Thanks

Comment by chatmeter on January 12, 2011 at 7:17pm

If you want find out how you are ranking on local search engines, try out chatmeter.

 

chatmeter is a free tool that helps you get listed on local search engines, tells you how you rank on Google and Yahoo Search Engine results pages, and helps you monitor reviews and chatter about your business across the web.  It's easy and it's free, check it out here: bit.ly/icZQXH

Comment by Brian Pasch on January 12, 2011 at 3:54pm

Fern

There are tools that you can purchase like WebPosition that allows you to load up a set of keywords once and then they run an automoted script that will chart the changes your website sees in the major search engines for those keyword.  So you can track the rise or fall of your website for important keyword each month on all 3 search engines.

 

Also keep in mind that that Google Webmaster Tools will show you links to all pages, and its more accurate than Yahoo Site Explorer.  So each month you can chart (manually) the increase of links to your most important website pages.  For example, links to your used car page is important once it is properly tagged and contented.  You want to increase links to other pages as well, like service.

 

Also, Google Analytics should be used to see which consumer phrases are drawing people to your site.  If important keywords are missing, it is most likely due to the fact that your website is missing the relevant content to attract high positioning in the search engines.

 

Brian Pasch, CEO

PCG Digital Marketing

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