ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers.
As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.
This is an important issue. Because a recent article in Wards Dealer Business explored it, this is worth remembering here again that dealerships are customers too.
For this article, AutoAlert's director of Client Care and Training, Kyle Warner, was interviewed. Kyle noted that dealers evaluating vendors should look deeply into the vendor’s after-sale training and support.
He shared three major topics worth considering to ensure that maximum value can be ascertained when evaluating technology vendors:
Dealers, are you holding your vendors accountable for what they promised during their selling efforts? Are you utilizing all the tools your vendors make available to help you get the most out of the products, services or software you buy from them? When was the last time you saw reps from those vendors – when was the last time you called them to have a one-on-one?
Vendors know you’re busy. We know your business is selling cars, not dancing with suppliers. However, I think you would agree that because you do business with the vendors you do that you should have great expectations that your dance with them will yield results for you.
If, however, you feel your toes are being stepped on, make a call and voice your concerns. Ask questions about why expectations aren’t being enjoyed. Most vendors want to do what is right and will appreciate the chance to keep on dancing with you.