YouTube product demos can give your brand a fighting chance.
Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route.
Let’s face it, the most advanced products, technologies and systems in the automotive supplier world aren’t always the sexiest things. Even the nerdiest engineer would find it difficult to tell the difference between the 2.0 and 1.0 product versions from a brochure photo. A video demo helps you cut through the clutter. YouTube hosts it for free. It’s shareable. Your customers can see how your product works and why it’s amazing, quickly and easily. And it’s not just for consumer goods. It’s powerfully effective for business-to-business brands as well.
A Damme good demo.
Most people aren’t in the market for an 18-wheeler. The audience is definitely business-to-business. Volvo could have listed all the engineering reasons why Volvo Dynamic Steering technology is so great and how it benefits fleet managers. Instead, it created a 1-minute 17-second video that demonstrates the truck’s stability and precision in an unexpected way that has generated millions of YouTube views. The video starts with a closeup of Jean-Claude Van Damme, resting his feet on two Volvo trucks. The trucks are moving backward. The camera zooms out. The trucks slowly drift apart, while Van Damme performs the most epic of splits. So good. And so effective.
The ultimate self-driving test.
Another one of my favorite YouTube product demos was produced by Waymo—formerly the Google self-driving car project. In this video, Steve Mahan, who is legally blind, experiences the world’s first fully self-driving ride on public roads. The car weaves through everyday traffic with no steering wheel, no pedals and no test driver. This is the perfect way to demonstrate what’s truly possible with self-driving cars, without going too deep into the details of the amazing technologies and systems that made it possible.
Explainer videos get the job done.
Got a smaller budget? An “explainer video” is a short and engaging way an automotive supplier can explain their products and technologies. These videos come in many forms. Many are animated and typically under two minutes in length. Here’s an example of a YouTube video created to describe a diesel engines’ lifecycle cost benefits in a smart, approachable way.
A breakthrough product deserves breakthrough marketing. Whether it employs a larger-than-life action hero or engaging animations and a good script, a YouTube product demo can help any automotive supplier achieve Van Damme levels of epicness.
Read more of my posts at 0to60branding.