Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The social media universe converges each year in Austin, Texas for SXSW. And the festival offers a lot of opportunities for those like myself, who are focused in the application of social media in the automotive world.
One big name on the scene is Chevrolet. They’re in attendance with a couple of their new models to demonstrate their technologies, like the OnStar 4G LTE communications and data system in the all-new Corvette Stingray.
The automaker also has a number of speakers for sessions on tech and strategies they’ve determined will enhance the customer experience, such as listening to what your customers are saying and how to get your brand into the conversation in a meaningful way.
I’m here in Austin too, and found myself interacting with Chevrolet from the start. Their “Drive a Chevy” promotion at the Austin Convention Center offers attendees the chance behind the wheel of a Chevy . And I’m not going to pass up a test drive on a new car.
Despite the rumors of the debauchery and free-flowing alcohol that takes place at SXSW, Chevrolet wasn’t simply tossing attendees the keys. A breathalyzer test was administered – I passed with zero problems – and got to take a spin behind the wheel of a couple of different cars.
I get the good-to-go wristband after proving my sobriety
I’ve made the case that using “toy” drone aircraft like the DJI Phantom Quadcopter with a GoPro camera attached can be used as a low-cost marketing tool by dealerships to show aerial views of their entire inventory.
And of course, I brought my drone with me to SXSW – you never know when a tool will be handy – just in case an opportunity came up to use it. I took a selfie of myself after getting done with my test drive and tweeted the picture for all to see.
Chevrolet isn’t kidding about that listening to your customers bit. After I tweeted my selfie taken in front of the Spark, they engaged me on Twitter.
Yes, their cars do rock!
I was already bullish on the drone and its ability to provide automotive marketers a unique tool. But I’m doubling down after seeing how it can also get a brand as large and ubiquitous as Chevrolet engaged.