Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
To encourage people to like a Facebook page, dealers can commit to give $10 or another amount to charity for each new fan on the page. To push this promotion, a full campaign includes Facebook ads,
pay-per-click display ads on other websites, and web panels on an auto
dealership website. When running a promotion, the dealer should post
frequently on the page to keep people coming and giving.
Dealers need to show a personal side to encourage people to come to the dealership and give.
Salespeople should take pictures and video at the dealership, showing themselves and any donation boxes. People can come to the Facebook page and watch as the boxes grow fuller.
If you are running a donation to charity this holiday season, do not miss the opportunity to promote your efforts on social media. Build your Facebook page as you encourage fans to give.