Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Hey Ford, Is Anyone Listening???, Or, An Open Letter to Jim Farley, Mark Fields, and Alan Mulally

Your Ford Focus Global Drive is a smartly packaged promotion, filled with altruism, goodwill, and finally tied with a great, big incentive ribbon. So, why after 3 weeks of being live, do you only have 9 videos uploaded? Reuters reports that you want to choose 100 people to participate. The December 31st deadline is fast approaching. How are you going to convert people from low-involvement likers to high-involvement evangelists?

Here’s the great mystery of social media: it’s low involvement, and no matter what anyone says, we aren’t quite sure what “liking” something means when your like is nothing more than a click. Social media marketers are constantly trying to engage those “likers” so that they become evangelists. When it works, it’s magic. But when you can’t convert your likers into people who participate with more high-involvement content, then you’re stuck with… well, the Ford Focus Global Drive.

I have some answers for you, Ford. If you’re listening – which I would bet that you are – give me a call. You made a bet on social media, you have deep investments in this project, and you need to keep momentum moving forward for your brand. Let’s do it together.

MacKenzie

972-458-2026

Views: 44

Tags: Advertising, Anthropologie, Arms, Auto, Black, Business, Capgemini, Car, Classifieds, Colinas, More…Company, Customer, CyberMonday, E-mail, Economy, Facebook, Ford, Friday, Gift, Her, Kate, Las, London, Love, Makes, Marketing, Models, Monty, Motor, Online, Recreation, Sales, Scott, Shopping, Spade, Sweepstakes, To, Used, Write, and, antoine, automobile, automotive, autotune, beginner, business, campaign, car, card, dallas, dealership, direct, dodson, double, firm, for, launching, mail, marketing, media, national, news, on, rainbow, shopping, social, the

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service