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Here's an Infographic Unintentionally Designed to Sell Fuel Efficient Vehicles

Prius vs Hummer

Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually. Sometimes, the results can have a different effect.

When you view the infographic below from Confused, you'll see that it's intended to give useful tips to those who want to save on gas. It's a worthy effort, visually pleasing, and with enough tips to make it useful. However, there's one other effect that comes from viewing it. Wouldn't it make more sense to get a fuel-efficient vehicle rather than go through the processes described in the infographic.

Even the most conscientious gas saver has a hard time increasing their mileage by 4 MPGs. If I worked at a car dealership that sold high MPG vehicles, I'd have this puppy hanging in every office. Again, it's not a bad infographic, but it goes to show that sometimes there are other effects that can come from visualizations.

Fuel Saving Tips

Views: 343

Tags: infographic


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Comment by J.D. Rucker on March 8, 2013 at 10:42am

Thanks Dawn and Alexander. We've built dozens of infographics (not this one, though) and I've seen some great success from them. Unfortunately, the industry is getting flooded with some pretty poor ones. It's hard to sift through sometimes.

Comment by Dawn McCauley on March 8, 2013 at 10:24am

I love infographics!  They are a big part of our ReachCast Strategy.


Comment by Alexander Lau on March 8, 2013 at 8:24am

Ahhhhh lovely infographics! I love stealing them too, but I'm pushing my boss to have our graphic designer come up with these in order to populate our services. It's a great SEO / SCM tactic.

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