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Here`s a Service MicroSite that I created & I`d like to hear your thoughts about this topic - A Separate Service Website

 I enjoy creating cool things on the `Net and lately I've been very interested in creating more business in the Service Department for the Douglas Auto Group.

So I made a Service website. Have a look >>> http://www.DouglasServiceXpress.com

Now this site I created is only about 85% completed as I`m not sure where I want to target this..... just yet.

Have any of you out there in ADM Land ever had a separate Service site created for your dealership???

If so, how did it perform?? Did you get any conquest business as a result of it??? Obviously it`s very difficult to go head to head with a Firestone store per se...........  but could it & did it pull in other conquest business for your store???

Would love to hear your insight on this topic.

Thanks a lot!

Ken Beam 

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Comment by Ken Beam on June 12, 2014 at 1:11pm

@ Tom White - Appreciate the input. I did however state that the site is only about 85% completed.

Thanks again -

Ken-

Comment by Tony White on June 11, 2014 at 4:39pm

A feed off from Alexander Lau. If you are going to create a STAND along website with it's own domain name, you will have to do a LOT of SEO work to get it up there. I would suggest you put a link on that site back to your main site/service, then on your main site, under Service/Parts have that link to this new one.

 

The site it's self looks pretty clean and easy to use. Which customers like. I looked at it on my iPhone and looks like you already have it configured for responsive Design.

If it way me, (which it is not). I would make custom video's for the site under each category. Such as under, 'Oil Change'. Have real video and pictures up there. So people know what to expect.

Under Service Coupons - I would have coupons there... Just my 2 cents worth...

Comment by Alexander Lau on June 11, 2014 at 12:19pm

And if you really, really, really want to do it correctly: http://www.nngroup.com/consulting/design-review-ia-analysis. User-centric, expert analysis of your interface and/or information architecture that identifies what is useful and usable, what is not, and provides recommendations for better business results.

Comment by Alexander Lau on June 11, 2014 at 8:44am

Too many groups, just completely ignore this, make no sense to me WHATSOEVER. Lost revenue, you silly gooses.

Comment by Ken Beam on June 11, 2014 at 8:03am

Very nice Alexander. Yes....... that makes sense. Thanks

Comment by Alexander Lau on June 11, 2014 at 8:00am

Here's something I had built many years ago, but you get the picture: http://www.cochran.com/service_landing

Service on main portal site.

Comment by Ken Beam on June 11, 2014 at 7:59am

@ Alexander - Well hell I like to fish! ha! ha! And that`s exactly the way I see it my friend, the more hooks in the water, the more "fish" for the fryin` pan! I think over do time this would/could get some decent traction. Appreciate your input.

Ken-

Comment by Alexander Lau on June 11, 2014 at 7:55am

Ken, the more hooks in the water, the more fish you'll catch and the more web equity you can gain away from your competitors. However, that requires maintenance on another platform, which is WP, in your instance. SEO-wise, it's not going to hurt you to have an additional site out there, but from a usability standpoint, I would have all of this good content on the main site as well or a derivative of it, which can only improve geo-locale fixed-ops.

Comment by Ken Beam on June 11, 2014 at 7:53am

@ Alexander - Hey thanks for the feedback, I really appreciate it. Like I said in my post, not sure where I want to target it geo-wise but I think it may be a decent way to pick up some conquest action on the service side. Let me ask you something......... in your opinion why is it better for the main site`s SEO??? Or are you saying this would be better built right into the main site??? See I was thinking of having this floating out on the `Net with some backlinks back to the main site too. What are your thoughts??? 

Thanks again!

Ken-

Comment by Alexander Lau on June 11, 2014 at 6:47am

It's nicely built using http://www.cherryframework.com and WordPress, very smart (no reason to reinvent the wheel). Additionally, there are far too many dealers that fail to take advantage of their Fixed-Ops. How much money, on average, is made from service and parts and little to no attention to paid to marketing it...!?!? The one thing that I'd say, this is probably better suited for the service and parts page on their actual website. The microsite concept is great, but you had better have a marketing strategy around that alone. Not only that, it's better for your main site's SEO. That's my two cents.

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