Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
We've been researching the usage and effectiveness of heatmap and eye tracking testing.
a) Have you used it to measure your website? If so, what have you learned from it?
b) If not, how come you haven't? What's holding you back?
Thanks for reading! Look forward to hearing your replies!
Infinite Prospects - Online Solutions for Car Dealerships