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Heather MacKinnon and Matt Lamoureux join Octane Marketing, Retail Automotive's Best Kept Secret


PORTLAND, Maine -- Whether it's Jordan and Pippen, Mickey and Minnie or peanut butter and jelly, some things are just better together. Octane Marketing is pleased to announce that Heather MacKinnon has been named Vice President of Sales and Matt Lamoureux has been named Vice President of Business Development.


Together again after being the first two employees at DealerRater and successfully charting the companies unprecedented growth in thousands of car dealerships across the nation, MacKinnon and Lamoureux have found a new home.

Octane Marketing was founded in January of 2016 by Adam Stone, Matt McGovern, Roger Cobb and Dustan Turner in Portland, Me. Originally Jaystone Marketing, the firm recently changed their name after being named to the Silicon Review's Top 30 Growing Private Companies to Watch list for 2017. Since its inception, Octane has been working with some of the most respected dealers and dealer groups in the industry including, Penske Motor Group, Friendly Automotive Group and Carter Myers Automotive.

"There were a lot of different opportunities for us in automotive, but Octane stood out from the rest because of the experience of their leadership team, the integrity of the founders and the proven results of their strategy," according to MacKinnon


Matt Lamoureux was quick to add that:

"Octane is truly retail automotive's best kept secret, not only because they have shown tremendous growth as a startup, but also because they have enjoyed a 95% retention rate due to the tremendous quality of their work. I'm really looking forward to letting the world know about what we have to offer."

While MacKinnon is located in the northeast near the company's Portland, Me headquarters, Lamoureux resides and works out of south Florida. Both will work with OEM's and dealers across the country in their new roles.

About Octane Marketing

Octane Marketing offers full service integrated marketing strategies focused on digital marketing, social media, reputation management and marketing communications. Although still a young company, Octane was quickly recognized as a top performer by Google and was named a Google Premier Partner in 2016.


Octane clients rely on the company for SEM, retargeting, targeted online display, Facebook posting and content, reputation management, email and direct mail campaigns. The experienced team has over 150 years combined of OEM, retail and auto agency experience.


SOURCE Octane Marketing

News provided by

Octane Marketing

Nov 30, 2017, 08:24 ET

Views: 339

Tags: Automotive's, Best, Heather, Kept, Lamoureux, MacKinnon, Marketing, Matt, Octane, Retail, More…Secret, and, join


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