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Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's most popular social platform.
This past week I moved into a new townhouse and I visited Bed Bath & Beyond's website, which is a popular retail store in this market. In fact, I have been at BB&B a few times this week; I never seem to anticipate all my needs on one visit.
When I viewed my Facebook page this week, I noticed a nice surprise. BB&B is retargeting me on Facebook. You can see their ads on the screen capture below:
Retargeting keeps the BB&B brand front and center in my mind, especially since I'll most likely be going back a few more times over the next month. Just like in the car business, I have many local choices to buy home goods like Macy's, JC Penny, Lowes, etc.
Research on the consumer shopping journey has clearly shown that MULTIPLE online and offline advertising "touch points" influence what vehicle is purchased and where a consumer purchases the vehicle.
If your dealership is not TESTING the new Facebook advertising products available to reach LOCAL consumers, you need to get educated.
You can hear the best practices for Facebook advertising and get your specific dealer questions answered by Patrick Workman from Facebook at the 2013 Digital Marketing Strategies Conference.
Facebook has many NEW ways to reach local consumers that have a very strong ROI. You will be very surprised just how well Facebook is working with retargeting, sponsored stories, and behavior targeting ads.
So what are you waiting for? Retargeting is an effective way to keep your brand in the consumers consideration set. Get the facts and make a decision.
If you have questions, or need help getting started with Facebook advertising, ask your questions here below or email me at email@example.com.
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Brian Pasch, CEO