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Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.


Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's most popular social platform.


This past week I moved into a new townhouse and I visited Bed Bath & Beyond's website, which is a popular retail store in this market.  In fact, I have been at BB&B a few times this week; I never seem to anticipate all my needs on one visit.


When I viewed my Facebook page this week, I noticed a nice surprise.  BB&B is retargeting me on Facebook.  You can see their ads on the screen capture below:


Retargeting keeps the BB&B brand front and center in my mind, especially since I'll most likely be going back a few more times over the next month.  Just like in the car business, I have many local choices to buy home goods like Macy's, JC Penny, Lowes, etc. 


Research on the consumer shopping journey has clearly shown that MULTIPLE online and offline advertising "touch points" influence what vehicle is purchased and where a consumer purchases the vehicle.  

If your dealership is not TESTING the new Facebook advertising products available to reach LOCAL consumers, you need to get educated.


Facebook Advertising For Car Dealers


You can hear the best practices for Facebook advertising and get your specific dealer questions answered by Patrick Workman from Facebook at the 2013 Digital Marketing Strategies Conference.  

Facebook has many NEW ways to reach local consumers that have a very strong ROI.  You will be very surprised just how well Facebook is working with retargeting, sponsored stories, and behavior targeting ads.


So what are you waiting for?  Retargeting is an effective way to keep your brand in the consumers consideration set.  Get the facts and make a decision.

If you have questions, or need help getting started with Facebook advertising, ask your questions here below or email me at

If you enjoyed this reminder, please share this posted on Facebook, Google+, Twitter, and your social network.

Brian Pasch, CEO

PCG Consulting


Views: 718

Tags: advertising, automotive, dealers, dmsc, facebook, marketing, retargeting


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Comment by Prachi Mishra on December 18, 2012 at 5:38pm
Brian, you're absolutely right about retargeting on FB. One of every four internet pages is driven by Facebook, with people spending 20 minutes a day on average. Our clients have been seeing conversion rates at 1/3 - 1/5 the price of other exchanges. Initial results from our campaigns show that not only do we see high conversion and click-through rates, retargeted ads on FBX are a fifth of the cost compared to the other major exchanges. Check out our data here:

Now the best part, when you work with a feature-rich DSP like Triggit, retargeting works even better than the example you have in your piece. With dynamic creatives --  ads that feature specific details (products, colors, locations, etc) of your customer's site visit --  our clients' have been seeing 5x higher CTR rates. If you'd like more information, please contact
Comment by Ernie Kasprowicz on December 18, 2012 at 6:37am

Simply another good reason to attend DMSC this coming February.  

Comment by Tom Gorham on December 17, 2012 at 5:24pm

I like it!

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