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If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online for a few months. No all of the Cable TV Budget, just a portion to make an impact!
Video pre-roll gives the impact of cable TV advertising but in a format that is one-click away from the dealership website. Getting more people to view your inventory is the key to driving more sales.
Our research shows that cable TV advertising is 5x-10x times more expensive than video pre-roll costs and the marketing impact is far more effectively tracked.
The key to make video pre-roll work is to make sure that the ad copy optimizes clicks and that the video pre-roll network covers the majority of websites in the dealer's local market.
If dealers are only using video pre-roll on Google they are missing large chunks of the market.
Take a few minutes to watch this video which gives an overview on the potential and costs associated with video pre-roll marketing.
Dealers with successful digital marketing strategies in place that are looking to take their dealer's online visibility to the NEXT LEVEL, should investigate pre-roll strategies.
If you enjoyed this video, please share it using the social media buttons to syndicate the post on Google+, Facebook, and Twitter.
If you have any questions, ask. You can also get in depth training on the latest Paid Search Strategies at AutoCon 2012. There will be three workshops specifically designed for Paid Search strategy and attendees will receive a certificate when completing all 3 workshops.
Brian Pasch, CEO
PCG Digital Marketing