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Sure there are still a lot of dealerships nationally who follow up for 7 or less days with bad emails and no phone calls, I shop them daily.
Let’s talk about those of us who want to be top performers. Is a phone call and email every day for 30 days too much?
It may be! If the customer is getting follow up from the dealer including auto responders, the manufacturer and the lead provider there is a chance the customer is getting 18 follow ups as a combination of phone calls and emails within 72 hours.
The key is to send relevant quality information at every step and space it out to not bombard the customer. Just think if a consumer submits a lead to Chevy, Ford, Toyota, and Nissan on a 3rd party site they may well get 72 follow ups within 72 hours.
How will you be the guy that didn't make 12 of those attempts and not get marked as SPAM because you are not sending irrelevant information at the same time as the customer is truly getting spammed. The process can save us all but we may have taken it too far and it is too much. A good mix is key some one sentence emails, some valid data, links to research sites whatever it takes but stop spamming your
The reason it is currently working is because so many dealers give up early so you calling and emailing every day you get through... But, a balanced approach will yield higher results and better SSI scores give it a try. Thoughts?