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Has The Better Business Bureau (BBB) Become A Money Grab?

I want to thank Joe Pistell for sharing this video with me regarding the Better Business Bureau that I think has significant relevance to our community discussions on reputation management.

 

After watching this video, it really changes my perception on the BBB.  What do you have to say about this expose?

 

Brian

 

Brian Pasch, CEO

PCG Consulting

http://www.pcgconsultingservices.com

732.672.2356

 

Views: 289

Tags: bbb, better business bureau, internet reputation

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Comment by Timothy Martell on June 11, 2012 at 10:41am

Mark, am I to understand that SEO and Social Media services are worthless to dealers? Wasn't entirely clear by your verbiage. Of course, unethical practices should be discouraged. But it seems from your post that SEO by nature is an unethical practice. Is that your assertion?

Perhaps I misunderstand your position...

Comment by Glenn Pasch on June 6, 2012 at 3:23am

Surprising in some ways that this group is tying ratings to pay. Thought more of them. It does throw all of their ratings into discussion. 

Comment by Mark Dubis on June 5, 2012 at 7:40pm

Wow, a company manipulating ratings for their own personal gain.  I think all of us in this industry need to tread lightly when we attack others for activities we know go on every day in the auto retailing and manufacturing business.  

Many of the people who are regular contributors to our industry social networks are often enablers of bad behavior and rather than walk away from a dealer client because of unethical activities they continue to provide services which will help dealers hide poor reviews, and offer social media or SEO services that are virtually worthless to dealers. 

Our industry has an overwhelming majority of very good dealers and sales professionals who do an awesome job for their customers everyday.  We need to work harder to highlight everything these people do right, and find ways to make those other dealers see there is a better way to succeed in business. 

To the many contributors on these networks who truly focus on improving the customer experience, I salute you and will always continue to support you.  

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