Automotive Marketing Professional Community for Car Dealers and their Managers
Managed Services is defined as a series of implemented processes and procedures that harness the power of social media
Automotive Dealers have begun utilizing the power of networking to supply Real-Time Results without the increased online marketing cost. The same processes and procedures used to build Social Media Platforms, like FaceBook, LinkedIn and Twitter are also being implemented and utilized to help Automotive Dealers capture and maintain the market place for their own businesses.
Automotive Dealers that have already chosen Managed Services are teaming up with a network of partners that help them better understand how social networking is relevant to the culture of their dealership and the customers they service – Managed Services offer Automotive Dealers custom programs that are designed around the culture of the business, the community they already service and the online behavior of their current customers inside of their life-style processes.
One of the biggest mistakes that aggressive dealers are doing is the continued added investment of creating a digital team (Formally BDC/Internet) to play on the World Wide Web, instead of implementing Managed Services with the current Sales Team already on Pay Role. When dealers choose to teach, enhance and grow their current team as an alternative to costly E-commerce Departments, they re-create a team that is dedicated to your end-result expectations; Increased Business!!
The following formats are created and taught to your current team and bring a collaborative experience into your Social environment;
•The Neighborhood Initiative
•Interactive FaceBook Pages
•Managed Twitter Accounts
•Micro-Sites & Email Marketing
•Blog Management & Content Syndication
•Analytics – Reporting – Results
Managed Services for Social media is more than just a buzzword. There are opportunities and measureable results that it offers that can be extremely beneficial to companies of all sizes. While FaceBook and Twitter may be included it’s more than that. Many times people get so caught up in the tools that little time is spent talking and strategizing and about what social media can actually do. Tools are great if you know how to use them, but at some point the tools need to have purpose. It’s where there is no purpose that abuse becomes the end results.
Benefits that Managed Social Media Could Provide;
•Gives you the opportunity to begin listening to what others are saying about your company online.
•Allow you to have one-to-one communication with your consumers.
•It can be used to gather feedback about new products.
•It personalizes your corporation/brand
•Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
•Can be used to share exclusive information and offers to your loyalists.
•It’s an extension to your public relations strategies
•Provides platforms to build communities for your brand enthusiasts around your product and company.
•Offers opportunities that will bring exposure to your company.
•Provides potential opportunities for word-of-mouth buzz about your company and product