Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from now?
Dealers are so focused on the 30 day cycle that they forget that the things they are putting in place right now will affect sales at the end of the summer. In many of my workshops, I quotes statistics showing the buying cycle for autos has compressed to about 3 months. That includes all of the customer's research time online. So those people who today begin their search fall into the timeslot of purchasing mid July so possibly what you are offering around the 4th may lock them in.
Now I understand you don't know exactly what discounts you may offer but all of you will be having a "BIG 4th of July SALE". Are you putting out content telling people to look for your event? Are you putting out a video saying you will be having special pricing so "Check back over the next 9 weeks"? I am not saying be specific with price but build content so when customers search for you or even "4th of july sales"
Here is a snapshop from adwords keyword tool.
40K people are typing in this phrase so why not have your content come up?
I stress this because what you do today will fall into the research process of customers. If you wait till mid July, you lose. Too late in the world of search.
If you need help, or would like a free assessment of your strategy, feel free to reach out to me personally but don't wait.
Sorry, Memorial Day may be too late, so on to the 4th and then June 1 being to move on to "Labor Day". (40K looking for that as well)
Hope this helps. Feedback appreciated.
Good Selling to all.