Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running, know that banner advertising can be used in retargeting lists as well as targeting customers based on their behavior. Did you know that Google needs anywhere from 24 to 48 hours to approve new banner ads?
With this is mind, I would suggest that you create a few sets of "emergency opportunity" banners that can be loaded into Google Adwords in advance of needing them to be active. Create the campaigns and get the banners approved and place the campaigns on hold.
Campaign can include snow storms, hail storms, floods, etc.
This way, when a big storm is coming, or a hail storm damages cars, you can have your Adwords provider turn on the campaigns. You will be FIRST to market with the message that you are available to help.
This two day advantage could make a big difference is sales, especially for a body shop.
This is especially effective for retargeting lists because those consumers are already familiar with your brand. So, the message here is be proactive, not reactive for things that you know could be a big sales opportunity for your body shop or your dealership.
If you like being kept in touch with the latest strategies and technology for digital advertising come back to ISM frequently. If you are serious about improving the ROI of your digital marketing investments, join me at DMSC where the top vendors offering paid search services will be speaking and sharing their winning ideas for 2013.
If you would like to join me at DMSC, register today by calling Carrie Hemphill at 908-601-6475 or by visiting http://www.DigitalMarketingStrategies.org.
I hope to see you in Orlando, Feb 5-7th at DMSC.
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Brian Pasch, CEO