With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them.
Attendees of this webinar will be provided with online tools and techniques to see exactly which keywords the competition is bidding on in Google, how much budget they have allocated for their web site's advertising, how to use your dealer advertising association's own web site to take customers from other dealers and how to select the "weakest gazelle" from among the herd of dealers in your market to "take down".
After attending this Webinar, you'll know:
- How to create your dealership's Google Adwords account
- How to register competitive conquest domain names
- How to build guerrilla marketing microsites and landing pages
- How to determine your market's weakest gazelle for conquest
Ralph Paglia, vice president of Digital at Tier 10 Marketing and founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals, The Automotive Digital Marketing (ADM) Professional Community.