Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Edmunds.com Reveals Average New Vehicle Transaction Price Hit All-Time High in 2016 at $34,077 Per Vehicle Retailed (PVR)
This represents a 2.7 percent increase from 2015 and 12.6 percent increase from 2011.
In 2017, average transaction prices are expected to continue to rise to $35,000. Strong market demand for SUVs and trucks, growth of leasing and longer finance terms are several factors that can be credited for the rise in prices.
Average Vehicle Transaction Price Hits All-Time High
in 2016 According to Edmunds.com
Average price expected to continue to rise in 2017
SANTA MONICA, CA – The average new vehicle transaction price hit an all-time high in 2016 at $34,077 per vehicle, a 2.7 percent increase from 2015 and a 12.6 percent increase from 2011, according to analysis from leading car information and shopping network, Edmunds.com. In 2017, Edmunds predicts that the average vehicle transaction price will further increase to $35,000.
“Although automakers have ushered in a crop of smaller, lower-priced vehicles, strong market demand for SUVs and trucks have caused overall prices to rise,” said Jessica Caldwell, Edmunds executive director of industry analysis. “This is yet another example of how trucks and SUVs are driving change in the market and influencing every part of the industry.”
Edmunds attributes this rise in prices primarily to the recent sales growth in light trucks, which currently comprise 62 percent of the market. Light trucks are generally more expensive and have more options than passenger cars, and leasing is making these higher-priced vehicles more accessible. Coming off of a record year in 2016, leasing is 31 percent of the new car market and is expected to continue to grow in 2017. Longer finance terms and historically low interest rates are also helping more car shoppers stretch their budgets to lease more expensive vehicles.
“The flip side of this trend is that higher prices are putting a bit of a squeeze on the market for lower-cost, used vehicles,” said Caldwell. “Our data shows that more people are looking for affordable older vehicles than are actually sold, driving up values and demand.”
About Edmunds.com, Inc.
Car shopping destination Edmunds.com serves millions of visitors each month. With Edmunds Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of "The World's Top 10 Most Innovative Companies of 2015 in Automotive" by Fast Company. Edmunds welcomes all car-shopping questions on its free Shopper Advice Line at 1-855-782-4711 and firstname.lastname@example.org, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.