The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great. Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things. So how do you tap into that competitive spirit and take home the gold with your automotive marketing?
Automotive Search Engine Advertising
With the increasing volume of consumers shopping online many dealerships understand the importance of automotive pay-per-click (PPC) and actively participate in this space. To come out on top in this arena our automotive PPCexperts recommend:
Perfect the little things: Many automotive PPC campaigns focus on dealership keywords and core inventory but fail to go the extra step with their used vehicles. Be sure that ads deliver customers to the landing pages they are searching for and not your dealership homepage. When you take this extra step in developing ads for bottom of the funnel search queries and nail the landing by deep linking to specific pages- these customers will stick!
Latest “tricks”: Pre-Roll video, a new addition to automotive digital marketing services available, allows dealerships to engage targeted customers online. As the space is fairly new, your dealership can grab a large market share at a fraction of the cost of traditional TV & radio
Automotive Social Media Marketing
As Facebook reaches its 12 billionth user, dealers can no longer deny the growing power of social media, as it becomes the new “word of mouth” for consumers. Dealerships often neglect this space and recklessly hand it over to an employee or intern to handle during their spare time. The following tips from our automotive social media experts will help your dealership clutch the gold and adoring fans.
Perfect the little things: Assess your current social media platforms. How many fans/followers do you have? Having a growing number of fans/followers allows your dealership to expand its reach with sales and service promotions. Also look at the frequency and content of your posts; individuals are more likely to stay engaged when posts are interactive and the page owner is responsive.
Latest "tricks": Although many dealerships participate on Facebook and Twitter, there are many new emerging platforms your dealership should tap in to. Pinterest and Google+ not only increase your dealership’s brand awareness but also play a vital role in your organic search results.
Optimize your luck: Many consumers use social media platforms to post comments and reviews. Monitor your page and optimize on the luck of good reviews by commenting back and asking for them to share their experience on Google+ Local or other review sites.
Follow the tips above and your dealership can bring home the gold with many adoring fans – customers.
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